Evergreen Media Rapid Ci
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SOCIAL MEDIA MARKETING
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Aug 15, 2022
Advertising: One Brick at a Time
Lego designers adhere to a philosophy of interconnectedness that can teach us a lot about designing an effective advertising game plan. Legos were invented in 1932 in Denmark. The iconic building system takes its name from combining two Dutch words, leg and godt, meaning play well. The double meaning of this clever name is obvious:… The post Advertising: One Brick at a Time appeared first on Evergreen Media.
Read moreJan 10, 2022
7 Rules for Strong Content
We talk a lot about your content, and there’s a good reason. Putting your best foot forward from the start can save you time and effort in the long run. Whether you’re just starting out or you want to make sure you’re following best practices, we gathered a few rules for strong content. It’s only… The post 7 Rules for Strong Content appeared first on Evergreen Media.
Read moreMay 10, 2021
Why Email Marketing Still Works
With more and more customers finding the information they need via social media, many small business owners might wonder if email marketing is still worth their time. It may be one of the older channels of digital marketing, but that doesn’t mean it’s gone out of style. In fact, it continues to have one of… The post Why Email Marketing Still Works appeared first on Evergreen Media.
Read moreApr 10, 2021
QR Code Marketing Basics
It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how… The post QR Code Marketing Basics appeared first on Evergreen Media.
Read moreMar 17, 2021
3 Ways to Improve Your Writing
Once you’ve created your company website or social media pages, you need to create content. Writing a blog might seem daunting, but we’ll help you improve your writing with three easy tips. The next step is telling your story. Tell potential customers who you are, what your company does, and your why. A popular way… The post 3 Ways to Improve Your Writing appeared first on Evergreen Media.
Read moreFeb 28, 2021
Paid, Owned, and Earned Media
Did you know there are three kinds of media involved in a successful marketing strategy? Learn more about paid, owned, and earned media, and how you can use them in your content planning. The basis of any successful marketing strategy includes understanding what assets you already own, what your long-term goals are, and if you… The post Paid, Owned, and Earned Media appeared first on Evergreen Media.
Read moreJan 19, 2021
The Power of Visual Content
While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool. Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content… The post The Power of Visual Content appeared first on Evergreen Media.
Read moreDec 10, 2020
Enneagrams of Evergreen Media
We talked about the Enneagram personality test recently, and touched on how it can highlight your personality strengths and areas for improvement. There are two basic truths the Enneagram test seeks to illuminate: the importance of self awareness for personal and professional development, and the appreciation of human diversity. Applying this to business, we find… The post Enneagrams of Evergreen Media appeared first on Evergreen Media.
Read moreNov 13, 2020
Small Business Saturday: How to Make it Work for You
In 2010, American Express championed a movement designed to help local economies survive the recession: Small Business Saturday. In today’s economy, it is once again important to maximize the effects of shopping and spending at local small businesses. On top of everything else we’ve faced the past couple years, some of the large mega-stores have started… The post Small Business Saturday: How to Make it Work for You appeared first on Evergreen Media.
Read moreOct 20, 2020
Buyer Personas: Understanding Your Audience
You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona,… The post Buyer Personas: Understanding Your Audience appeared first on Evergreen Media.
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