EverSpark Interactive Blog

EverSpark Interactive Blog

Dec 23, 2020

Spread Cheer (Not COVID) in the New Year

What a year this has been. With widespread sickness, political tension, and anxiety-inducing uncertainty, 2020 seems to have packed a decade of hardships in one year. Even so, there’s much to be thankful for, and still more to look forward to. As we at EverSpark reflect on the past year and plan for 2021, we’d like to provide a few New Year holiday ideas for your law firm. This year’s celebrations may look different, but you can enjoy the spirit of the holiday season even with restrictions. We hope you all stay safe, merry, and hopeful for what’s to come in 2021. Join […]

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Dec 9, 2020

Choosing the Best CMS for Your Law Firm

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the […]

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Nov 30, 2020

What is On-Site SEO?

What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing […]

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Oct 29, 2020

4 Reasons to Invest in Law Firm Growth Strategies

Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant – growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization […]

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Oct 6, 2020

4 Ways for Law Firms to Gain More Cases

You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to increase your law firm business. Some may require trial and error, but once you figure out which method works best, you’ll enjoy a steady uptick in clients and retention. 1. Take advantage of your network. It’s easy for lawyers to get so wrapped up in marketing and advertising that they forget their own network. Unless you just started your practice, you have colleagues and […]

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Sep 15, 2020

4 Things Law Firms Should Outsource

As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue.   How can attorneys save time and money without working more than their packed schedules allow?   The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks […]

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Aug 27, 2020

Why Bad Reviews Are Good for Your Business

We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all – […]

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Aug 12, 2020

4 Ways to Build Strong Client Relationships for Law Firms

The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics for maintaining client relationships just don’t hold up anymore.  The truth is, if your law firm doesn’t invest in customer relationships, they will be one-time clients. That means trouble for your firm’s growth, profits, and long-term health. 75%of consumers look online for an attorney at some point during their search. The best way to ensure that your firm exceeds a client’s expectations is to take customer experience to the next level. Below, we go through […]

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Jul 31, 2020

Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for.  Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the […]

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Jul 22, 2020

5 Key Elements to Achieve Excellent Web Design for Law Firms

Your law firm’s website is your digital office. It’s the place people go to evaluate your firm once they are directed through a mixture of ads, search engine queries, and content articles. 75% of people admit to using website design as a way to measure a website’s credibility. That means that your law firm’s website design needs to be up to date and fully functional, both on mobile devices and computers. It needs to load fast, look amazing, pump out relevant content, and have the best SEO tactics implemented off screen so that your website is communicating with Google’s search algorithms.  This […]

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