EverSpark Interactive
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Jan 2, 2023
What is an intake specialist at a law firm?
Hint: They’re just as important as lawyers Your intake specialist is your firm’s gatekeeper. They’re responsible for helping the firm run smoothly by bringing in good cases and directing unqualified cases elsewhere. Do you have a dedicated intake department? If not, your receptionist is probably drowning in calls, unsure which are qualified and which aren’t, meaning your firm is losing out on quality prospects. Making a clear distinction between intake and reception is a surefire way to increase staff productivity and bring in more, better cases. It begins by developing a consistent process for handling intake, and EverSpark can help with that process. […] The post What is an intake specialist at a law firm? first appeared on .
Read moreDec 1, 2022
Why law firms should invest in intake training (and get up to 50% tax credit)
Perspective by Mara Siegel, Legal Intake Training Manager I used to be the intake director for a law firm in Ohio. Each year the attorneys allocated a huge chunk of our budget to external brand-building, which meant we shelled out a small fortune in advertising and lead generation year after year. Meanwhile, internal team building and training took a back seat. Internal growth efforts were relegated to low-stakes, low-reward group outings and one-time events that provided a temporary boost in morale, but not much else. In these shortcomings I saw an opportunity: Instead of allocating a huge portion of our budget to external […] The post Why law firms should invest in intake training (and get up to 50% tax credit) first appeared on .
Read moreNov 3, 2022
Managing attorneys: Read this to improve employee retention
Perspective by Mara Siegel, Legal Intake Training Manager at EverSpark Table of Contents Proper Training and Onboarding Communication Upward Mobility and Professional Development Wrapping Up Over the years I’ve worked with some amazing people in the legal field. The hardworking attorneys, clever paralegals, and passionate administrative staff at my first job welcomed me into a traditionally intimidating field with open arms. Despite it all, I saw a trend unfolding in front of me–intake specialists were leaving left and right, as if going through a revolving door. The longer I’ve worked in the legal world, the more I noticed this trend across the board. […] The post Managing attorneys: Read this to improve employee retention first appeared on .
Read moreAug 30, 2022
Law Firms, This Is How You Need to Respond to Negative Reviews
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review. It might read something like this: That’s harsh, and you’re worried the review will disrupt business. But before hitting ‘Respond’ and defending yourself with a snarky comment, consider how your response will influence dozens – maybe even hundreds – of potential clients’ opinions of your firm. More importantly, your response needs to be ethical, at least in the eyes of the American Bar Association. Not sure what that means? […] The post Law Firms, This Is How You Need to Respond to Negative Reviews first appeared on .
Read moreJun 2, 2022
These 5 marketing mistakes are bleeding your law firm dry
Certain marketing mistakes don’t only cost you money but could cost you your business. Yes, it’s that serious. You want your firm to get the right type of cases, and we want that for you, too. But first, you need to know the common mistakes to avoid in your digital marketing strategy. Below, we discuss five law firm marketing mistakes and how to avoid them. Let’s dive in. Mistake #1: Not keeping up with Google’s goings-on. “Google’s goings-on,” that’s a little bit of a tongue twister. Like an actual twister you didn’t see coming, it’s easy to get sucked into the ceaseless, furious […] The post These 5 marketing mistakes are bleeding your law firm dry first appeared on .
Read moreMay 18, 2022
How to set and allocate a law firm marketing budget
Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep into setting a law firm marketing budget and how to allocate that budget to best fit your needs. The goal isn’t just to win more clients As a business objective, “winning more clients” is fairly vague and misleading. When someone says they want more clients, what they really mean is they want more people to trust them. Every strong client-attorney relationship is built on […] The post How to set and allocate a law firm marketing budget first appeared on .
Read moreApr 29, 2022
Law firms, don’t let your Google Ad account be held hostage
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former agency owned the account and refused to hand it over to our client. So, we ended up rebuilding the entire account from scratch. Their account took about twice as long to build as it takes us to run, and they lost all of their valuable historical data. The […] The post Law firms, don’t let your Google Ad account be held hostage first appeared on .
Read moreApr 18, 2022
Law firms: Does your SEO agency report on these key metrics?
A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional SEO agency does all of the above and notifies you of major changes, Google updates, and any causes for concern. They’ll give you the full picture, not just one misleading piece or two. EverSpark gives you the full picture. Not only do we provide results, but we have the numbers to prove it. Scroll down to learn our reporting process, then give us […] The post Law firms: Does your SEO agency report on these key metrics? first appeared on .
Read moreMar 30, 2022
Plan to open a new location for your law firm? Do this first
Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the community’s collective consciousness? Develop a strong online presence in your new location before you get there. Forget billboards and TV ads – the best way to get your firm’s foot in the door is through online exposure. Once you have some exposure, it’s time to focus on SEO. SEO will continue to help you move through the ranks in your community, overtaking your […] The post Plan to open a new location for your law firm? Do this first first appeared on .
Read moreFeb 21, 2022
How Personal Injury Firms Win at Google Ads
Learn to Make the Most of Your Law Firm PPC Budget Personal injury firms are missing out on a gold mine, and it’s all thanks to their poorly-managed ad campaigns. It’s time to stop wasting money and finally take control of your paid advertising. Keep reading for six ways to make the most of your law firm PPC budget, as explained by EverSpark’s PPC Account Manager Jamie Hallen. 1. Identify Your Testing Budget & What You Want to Get Out of It It’s foolish to put all your chips into PPC without first testing the campaign. Unless you somehow defy the laws of […] The post How Personal Injury Firms Win at Google Ads first appeared on .
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