RT @IngridGosper: Looking for male #UGC creators who love: streetwear/ fashion/ cooking If you’re a #creator reply to this tweet with a l…

eCom brand owners… If your marketing agency doesn’t care about metrics like: • Profits • Net margins • Cash turnover • COGS They don’t have your best interest in mind.

We’ve worked with large agencies owned by WPP and Omnicom groups. And most suck. Reason: They employ marketers, not entrepreneurs. So they don’t deeply understand the client’s needs and pain points and the pace is way too slow.

Fun fact: Before building Evestar… We’ve built and sold a unicorn-sized business. 🦄 So we know what It takes to scale companies. That’s why we’re able to come in and solve things very quickly for clients. We made lots of mistakes, so you do not have to

Hard pill to swallow: ROAS is an outdated metric that can easily be manipulated. eCom brands shouldn’t obsess over direct channel ROAS. Instead, focus on more important metrics like nCPA, LTV/nCPA and MER.