Fathom on Blog

Fathom on Blog

Oct 30, 2020

Marketo Engage consultation, measurable impact at CFA Institute

background: Marketo Engage consultation for a global leader in investment management CFA Institute is the world’s largest association for investment management professionals. With more than 178,000 members and 157 local member societies worldwide, CFA Institute’s mission is to lead the investment professional globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. ... The post Marketo Engage consultation, measurable impact at CFA Institute appeared first on Fathom.

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Oct 8, 2020

remote roundtable: building a marketing powerhouse

At our October 8 Remote Roundtable, Allied Universal's Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader. Making an immediate and lasting mark is a challenge for all marketing leaders, but Barbara's experience proves it's possible. The post remote roundtable: building a marketing powerhouse appeared first on Fathom.

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Sep 24, 2020

the 2020 election’s impact on digital advertising

Will this year’s election impact your ability to reach your audience and drive the results you’re accustomed to? And, more importantly, is there anything you can do to prepare? The short answer to both questions: Yes. The post the 2020 election’s impact on digital advertising appeared first on Fathom.

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Sep 1, 2020

Fathom earns sixth NorthCoast 99 Award

Fathom is proud to be recognized by ERC as one of the 99 best Northeast Ohio workplaces for top talent. This is the sixth time—and fourth consecutive year—that Fathom has earned the NorthCoast 99 Award. The post Fathom earns sixth NorthCoast 99 Award appeared first on Fathom.

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Aug 27, 2020

8/27 remote roundtable recap: growing pipeline

On August 27, B2B marketers joined our CEO, Steve Kessen, for our 10th Remote Roundtable of the year. This conversation focused on a topic that's top-of-mind for B2B marketing and advertising leaders who are trying to replace or supplement their typical marketing mix that included a heavy dose of trade shows: growing pipeline. The post 8/27 remote roundtable recap: growing pipeline appeared first on Fathom.

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Jul 9, 2020

growing digital agility with Houston Methodist

On July 9, healthcare marketers from across the country joined our CEO, Steve Kessen, for a Remote Roundtable focused on a critical topic as we transition from reactive to proactive strategies: growing digital marketing agility. The post growing digital agility with Houston Methodist appeared first on Fathom.

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May 21, 2020

5/21 remote roundtable recap: an open conversation

On Thursday, May 21, Steve Kessen hosted the final installment of the eight-week Remote Roundtable series. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don't exist. This roundtable was an opportunity for marketers to have an open conversation with Steve and Jim Kohl, Fathom's Executive Vice President of Sales + Marketing. The post 5/21 remote roundtable recap: an open conversation appeared first on Fathom.

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May 14, 2020

5/14 remote roundtable recap: change management + the marketer

As marketers take a more active role in influencing business strategy, change management becomes an increasingly important skill. But most marketers think of change management too little. This week's roundtable, the seventh of eight weekly conversations hosted by our CEO Steve Kessen, focused on preparing marketers to go beyond simple management in pursuit of change leadership. Jim Kohl, our EVP of Sales + Marketing, joined Steve for the conversation and brought forward perspective from his time at Fathom--and as a Fathom client. The post 5/14 remote roundtable recap: change management + the marketer appeared first on Fathom.

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May 7, 2020

5/7 remote roundtable recap: healthcare industry focus

On May 7, marketers from a variety of healthcare systems and organizations joined Fathom's CEO Steve Kessen for the sixth of eight roundtable sessions. This conversation focused on the state of healthcare marketing: common challenges systems are facing, the messages that are resonating best with patients as they navigate a complex decision-making environment, and long-term predictions for the industry's approach to marketing and care. Steve was joined by two of Fathom's healthcare marketing experts for this roundtable: Jeremy Mathis and Tyler Alge. Jeremy and Tyler shared a handful of trends, data points, and best practices from their personal experience working with honor-roll health systems. The post 5/7 remote roundtable recap: healthcare industry focus appeared first on Fathom.

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Apr 30, 2020

4/30 remote roundtable recap: growth-focused SEO

On April 30, Fathom's CEO Steve Kessen was joined by a diverse group of marketers for the fourth of eight remote roundtable sessions. Remote Roundtables are an opportunity for marketers to explore relevant topics, exchange ideas, and connect with peers when the familiar collaborative conversations aren't possible. This roundtable focused on search engine optimizations, and Steve was joined by a handful of Fathom's SEO and content experts. The conversation ranged from search engine marketing fundamentals to the business challenges attendees are solving for. The post 4/30 remote roundtable recap: growth-focused SEO appeared first on Fathom.

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