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Jan 3, 2022
increasing appointment volume with streaming audio at UCLA Health
background: digital marketing for top health care system Based in Los Angeles, California, UCLA Health is among the most comprehensive and advanced health care systems in the world, serving more than 670,000 unique patients per year. UCLA Health hospitals ranked first in California and third nationally in the most recent US News & World Report evaluation. Fathom partners with UCLA ... The post increasing appointment volume with streaming audio at UCLA Health appeared first on Fathom.
Read moreNov 3, 2021
recapped: HCIC 2021
The 2021 Healthcare Internet Conference is underway at The Cosmopolitan in Las Vegas, Nevada. Whether you couldn’t make it yourself or want a second perspective on the highlights and takeaways you captured yourself, we have you in mind. That’s why we’re sharing daily recaps of our experience including the most thought-provoking sessions, the biggest surprises, and what it’s like to ... The post recapped: HCIC 2021 appeared first on Fathom.
Read moreOct 7, 2021
recapped: HMPS 2021
The 26th Annual Healthcare Marketing & Physicians Strategy Summit is underway in Miami, Florida. This is our first in-person event since January 2020, and we’re grateful for the chance to connect with and learn from the healthcare marketers who are in Miami and participating remotely. Whether you couldn’t make it yourself or want a second perspective on the highlights, sessions, ... The post recapped: HMPS 2021 appeared first on Fathom.
Read moreAug 9, 2021
working with Fathom
What’s most important about us, is you—the marketers we help achieve real, meaningful professional and personal growth. What’s that sort of partnership like? Hear executives describe it in their own words. in Steve’s words “It means everything to see the success of our clients and their growth personally.” For Steve, seeing our partners grow personally is just as important as ... The post working with Fathom appeared first on Fathom.
Read moreMay 3, 2021
recapped: Forrester B2B Summit 2021
Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. This year’s event was completely virtual, and we were proud to be sponsors. In addition to sharing a case study of our work with EZ Texting, we’re attended sessions, met with Forrester analysts, ... The post recapped: Forrester B2B Summit 2021 appeared first on Fathom.
Read moreApr 20, 2021
iOS 14 + data privacy: what you need to know [in-depth guide]
Conversations around data ownership and privacy have accelerated in recent years as regulatory bodies and companies around the world grapple with how much control individuals should have over their personal data. Apple’s iOS 14 launch and subsequent updates are the most recent examples of this trend in action, moving us ever closer to the cookie-less world that seems more inevitable ... The post iOS 14 + data privacy: what you need to know [in-depth guide] appeared first on Fathom.
Read moreFeb 26, 2021
promoting coronavirus vaccination campaigns with digital advertising
Hospitals have long been among the most respected names in their communities, and that’s a reputation that carries significant weight today. 74% of Americans have a positive view of medical doctors—by far the highest score among public figures relative to trust and the ongoing pandemic. The civic commitment that earned that trust has really come to the forefront this past ... The post promoting coronavirus vaccination campaigns with digital advertising appeared first on Fathom.
Read moreDec 9, 2020
about our new home: 2020 Center Street
Earlier this week, we announced 2020 Center Street: our new home in Cleveland’s West Bank of the Flats and an exciting next step toward our long-term goals. As we share the news with our clients and partners, I wanted to provide some additional insight into why. In 2018, we set in motion a long-term, strategic plan for growth. And we ... The post about our new home: 2020 Center Street appeared first on Fathom.
Read moreOct 30, 2020
Marketo Engage consultation, measurable impact at CFA Institute
background: Marketo Engage consultation for a global leader in investment management CFA Institute is the world’s largest association for investment management professionals. With more than 178,000 members and 157 local member societies worldwide, CFA Institute’s mission is to lead the investment professional globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. ... The post Marketo Engage consultation, measurable impact at CFA Institute appeared first on Fathom.
Read moreOct 8, 2020
remote roundtable: building a marketing powerhouse
At our October 8 Remote Roundtable, Allied Universal's Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader. Making an immediate and lasting mark is a challenge for all marketing leaders, but Barbara's experience proves it's possible. The post remote roundtable: building a marketing powerhouse appeared first on Fathom.
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