First Ascent Design
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First Ascent Design
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SOCIAL MEDIA MARKETING
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Nov 8, 2022
A Comprehensive Guide to GA4: What You Need To Know
Sometimes it can feel like Google is making never-ending announcements about its products and systems updates, but the changes seem barely noticeable. With the October 2020 Google Analytics update, however, these changes were impossible to miss. People new to the world of analytics, or even those with a lot of Universal Analytics (UA) experience, may […] The post A Comprehensive Guide to GA4: What You Need To Know appeared first on Welcome to First Ascent Design.
Read moreAug 31, 2022
A Beginner’s Guide to LinkedIn Ads
LinkedIn is a great platform to reach business professionals and decision makers. If you’re a B2B business owner looking to build brand awareness or grow your client base, you should be advertising on LinkedIn. What are LinkedIn Ads? LinkedIn Ads are a paid marketing tool that can help get your business in front of more […] The post A Beginner’s Guide to LinkedIn Ads appeared first on Welcome to First Ascent Design.
Read moreAug 15, 2022
What is a Website Request for Proposal (RFP) and How to Write One
The success of a new website build depends on the vendor you choose and how well you are able to communicate your expectations for the project. This is where a website Request for Proposal (RFP) comes in. As the name suggests, a website RFP is a detailed document that outlines information about your organization and […] The post What is a Website Request for Proposal (RFP) and How to Write One appeared first on Welcome to First Ascent Design.
Read moreJul 21, 2022
How to Develop Customer Personas
Customer personas help brands interact with their customers effectively. In a marketing study by the Edelman Group, 51% of respondents expressed frustration with several brands’ efforts in understanding their needs. In a separate survey by Reponsys, they found that 34% of the respondents were turned off by the brand they use because of the bothersome […] The post How to Develop Customer Personas appeared first on Welcome to First Ascent Design.
Read moreJul 6, 2022
Improve Your Online Presence with a Social Media Audit
You may have noticed that some of your social media accounts have ample engagement while other accounts aren’t doing as well. An effective social media profile should bring traffic to your website, create brand awareness, promote products and services, and collect feedback from your target audience. Through a social media audit, you can assess the […] The post Improve Your Online Presence with a Social Media Audit appeared first on Welcome to First Ascent Design.
Read moreNov 1, 2020
What to Consider When Choosing an E-commerce Platform
With storefronts closed and capacity levels capped by executive order, there has never been a better time to explore e-commerce. There are so many options for the seemingly simple task of opening an online store. To eliminate any confusion surrounding the online, e-commerce world, I’ll explore some of those options, dive into the details, and […] The post What to Consider When Choosing an E-commerce Platform appeared first on Welcome to First Ascent Design.
Read moreMay 6, 2020
How to Write in a Conversational Tone
One book I’m reading in quarantine is “The Art of Plain Talk” by Rudolf Flesch. One idea from the book struck me like a ton of bricks. The idea is focused around the book’s main topic, speaking plainly. Communicating in a way that is simple and conversational. But what is a conversational tone? What distinguishes […] The post How to Write in a Conversational Tone appeared first on Welcome to First Ascent Design.
Read moreApr 8, 2020
Digital Marketing Office Hours
Thank you for attending the Digital Marketing Office Hours. It was a great discussion and a chance to meet and chat with other business owners working through this COVID-19 crisis. Another event is in the works and will be announced soon. Today’s crisis has a lot of businesses making a lot of changes, fast. And […] The post Digital Marketing Office Hours appeared first on Welcome to First Ascent Design.
Read moreFeb 7, 2020
Why Nonprofits Need a Marketing Plan
Every nonprofit organization begins with a mission to provide help in some way. It can be as simple as TED’s mission which is to “Spread Ideas,” or as thorough as the American Red Cross’ – “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers […] The post Why Nonprofits Need a Marketing Plan appeared first on Welcome to First Ascent Design.
Read moreDec 31, 2019
Why and How to Make Your Social Media Accessible
By now, every content creator and digital marketer should know that websites need to be accessible. But what about social media? The answer: absolutely. Your social media accounts can and should be accessible. From inclusion and legal purposes to hashtag etiquette, we’re here to tell you why and how. Why According to the U.S. Department […] The post Why and How to Make Your Social Media Accessible appeared first on Welcome to First Ascent Design.
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