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SOCIAL MEDIA MARKETING
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Dec 3, 2020
The Business of Brand: Why Brand Personality Is Critical For Your Company
Be the Life of the Party With Brand Storytelling When it comes to brand storytelling, think of the last time you were with a group of people at a party. As you all mingled, who in the group was everyone most attracted to? Sure, the handsome hunks and beautiful babes certainly got some attention, and... The post The Business of Brand: Why Brand Personality Is Critical For Your Company appeared first on Flying Hippo.
Read moreDec 3, 2020
The Business of Brand: You’ve Built A Great Business. Now It’s Time To Build A Great Brand.
Benefits of Branding: If You Build It, They Will Come When you are thinking about the benefits of branding, it helps to think about the Field of Dreams. There’s an iconic scene from the movie, where novice farmer Ray Kinsella (Kevin Costner) is strolling through his Iowa cornfield one evening and hears a mysterious voice... The post The Business of Brand: You’ve Built A Great Business. Now It’s Time To Build A Great Brand. appeared first on Flying Hippo.
Read moreDec 3, 2020
The Business of Brand: How Much Is a Rebrand?
Root Canal or Rebrand? Tough Choice. You’re thinking about rebranding your company, but the thought of it is about as comforting as a root canal. It’s going to take a lot of time, energy, and money and it will mean redoing most, if not all, of your current branding and marketing materials. You’ve got lots... The post The Business of Brand: How Much Is a Rebrand? appeared first on Flying Hippo.
Read moreDec 3, 2020
The Business Of Brand: An Insider’s Look At The Rebranding Process
An Expert’s Account of the Rebranding Process You’re looking to give your company a fresh brand make-over. You’re excited about the potential impact it will have on your company’s overall perception and marketing efforts, but the process seems daunting. Never fear! We’ll give you an insider’s look into the rebranding process. The process of rebranding... The post The Business Of Brand: An Insider’s Look At The Rebranding Process appeared first on Flying Hippo.
Read moreDec 3, 2020
Brand Voice: Most Companies are Boring. Don’t Be One of Them.
Brand Voice: If they’re bored, you’ll be ignored Most companies have boring brands and boring brands are bad for business. Here is a look at how you can give your company the personality it needs by giving your brand voice some flair. Boy Meets Girl. Girl Runs Away. Imagine for a moment that your brand... The post Brand Voice: Most Companies are Boring. Don’t Be One of Them. appeared first on Flying Hippo.
Read moreDec 3, 2020
Brand ROI: How a Bloody Razor Blade and Some Balls Turned Into Millions of Dollars in Work
You To Have Balls To See a Brand ROI You’re nuts if you aren’t investing in branding. And if you are, you must have the balls to stand out from all of the eunuchs in your space. When thinking about brand ROI, your biggest risk may just be not taking any risk. Let me share... The post Brand ROI: How a Bloody Razor Blade and Some Balls Turned Into Millions of Dollars in Work appeared first on Flying Hippo.
Read moreNov 25, 2020
Brand Science: Why Brands With Humor Outperform Their Competitors
Is Brand Personality a Joke to You? It Should Be! Connecting with a brand is not different than any other relationship. You’re attracted to people who are engaging, likable and have a sense of humor. After all, who wants to hang out with someone who’s boring or only talks about themselves all the time? On... The post Brand Science: Why Brands With Humor Outperform Their Competitors appeared first on Flying Hippo.
Read moreNov 25, 2020
Brand ROI: 7 Ways a Rebrand Can Skyrocket Your Bottom Line
What’s the return on rebranding? Marketing is ‘how’ people find you. Branding is ‘why’ people buy. Successful brands know how to connect with the ‘why’. According to Forbes, the main benefit of branding tools, and reason to employ them, is to boost profits. * Like it or not, your business is more than the product... The post Brand ROI: 7 Ways a Rebrand Can Skyrocket Your Bottom Line appeared first on Flying Hippo.
Read moreNov 25, 2020
How a Spotted Zebra Brand Can Give You a Huge Competitive Advantage
What’s the advantage of branding? Ever wonder why zebras have stripes? If you think it’s to dress sharper than horses, the answer is a resounding, “Nay!” Most ecologists believe that the stripes on Zebras protect them from predators when they’re blending in with the pack. Because when you blend in, it’s really tough to stand... The post How a Spotted Zebra Brand Can Give You a Huge Competitive Advantage appeared first on Flying Hippo.
Read moreNov 24, 2020
The Business of Brand: How Rebranding Will Help You Attract The Best Talent
It’s Time to Fix Your Brand. Indeed. Are you pumping out job openings on Indeed and LinkedIn and just not attracting the right employees? It probably has less to do about the job you’re offering and more to do with the brand you’re presenting. When you are trying to attract talent, the first impression applicants... The post The Business of Brand: How Rebranding Will Help You Attract The Best Talent appeared first on Flying Hippo.
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