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Journalist-led #contentmarketing agency delivering high-quality strategic corporate #content for global businesses & organisations | https://t.co/k8NuR1xXvR

It's been a huge privilege to serve our clients at #wef23 this year.

We've been:

- Live blogging for @TCS
- Filming and editing daily highlights videos for @DPWorldUK 
- Turning around video clips at high speed for @WEF's social channels

Our team is heading home inspired.

Formative Content

#wef23 is in full swing! 🏔️

Here's our CEO @g_flashman in interview mode with @Bloomberg's @juliahobsbawm at Davos.

What's been your standout moment from the week so far

'Cooperation in a Fragmented World’ – that's the overarching theme at this year's @wef annual meeting in #Davos, but what topics and talking points can we expect leaders to discuss next week?

Our CEO, Gay Flashman takes us through the details: https://t.co/zHy3mMz06U #wef23

Following the @wef Annual Meeting in #Davos next week?

Global leaders will come together to tackle the world's most pressing issues, from climate change to the rising cost of living. Here’s our CEO Gay Flashman’s guide to keeping up with it all: https://t.co/oTN7gWFGLX 

#wef23

Covering live events is embedded into the Formative DNA. We love it.

As we get ready to once again cover all the action from #wef23 in Davos, check out some top tips from our Head of Operations, Joe Myers, on getting the most out of your live events: https://t.co/caPaiNBqvA

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Leaders from across government, business, civil society and beyond are preparing to gather in the Swiss ski resort of Davos for the World Economic Forum’s 53rd Annual Meeting.  But, at a turbulent time for the global community, what can we expect?  What is the Davos 2023 theme?  This year’s overall theme – Cooperation in a [&#8230;]
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The World Economic Forum’s Annual Meeting in Davos returns to its traditional January slot for 2023, having taken place in May last year due to the COVID-19 pandemic. It’ll run from the 16th to the 20th of January, with much of the discussion and deliberation publicly available on multiple digital platforms. The backdrop this year [&#8230;]
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Events are a goldmine for content creation, enabling companies to tell their stories and share key messages in real-time, while also providing a bank of material to keep the conversation going long after the last lanyard has been taken off. But for communications departments, successful events don’t happen by accident. They need planning, execution and [&#8230;]
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Being seen to be green has become a crucial part of reputation management for almost every company around the world. Nowhere was this more evident than at the 2022 United Nations Climate Change Conference, or COP27, in Sharm El-Sheikh, Egypt, where journalists, communications professionals and lobbyists convened alongside 112 heads of state and more than [&#8230;]
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The ‘next big thing’ in AI is equally exciting as it is unsettling. Generative AI, is the catch-all term for widely available tools that enable you to originate images, and short videos, by typing in instructions or guidance. Generative AI uses machine learning to manipulate, merge and create original images from your instructions. Generative AI is part [&#8230;]
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Tapping into topical issues has the potential to supercharge B2B marketing and engagement. Many of us head straight to the news headlines when we wake up in the morning.  From geopolitics to weather events and what’s trending on social media, it’s important both to stay informed and to see what’s grabbing the attention of global [&#8230;]
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Two-and-a-half years since COVID-19 first hit, the novelty of working from home has worn off for many people. Cuddles with furry ‘co-workers’ during online meetings only keep us smiling for so long – sometimes remote working can feel very isolating.  At Formative we’ve shifted to a fully flexible hybrid model &#8211; and with team members [&#8230;]
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&#160; Can you name a big brand that does not have an internet presence? What about social media accounts? And will you be able to name any big brand in five years’ time that does not have a home in the metaverse? More and more businesses are getting into this new virtual world. Disney, Gucci, [&#8230;]
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