Jan 11, 2023
Davos 2023: What to expect
Leaders from across government, business, civil society and beyond are preparing to gather in the Swiss ski resort of Davos for the World Economic Forum’s 53rd Annual Meeting. But, at a turbulent time for the global community, what can we expect? What is the Davos 2023 theme? This year’s overall theme – Cooperation in a […] The post Davos 2023: What to expect appeared first on Formative Content.
Read moreJan 9, 2023
Davos 2023: How to follow
The World Economic Forum’s Annual Meeting in Davos returns to its traditional January slot for 2023, having taken place in May last year due to the COVID-19 pandemic. It’ll run from the 16th to the 20th of January, with much of the discussion and deliberation publicly available on multiple digital platforms. The backdrop this year […] The post Davos 2023: How to follow appeared first on Formative Content.
Read moreDec 15, 2022
Getting the most out of live events like Davos
Events are a goldmine for content creation, enabling companies to tell their stories and share key messages in real-time, while also providing a bank of material to keep the conversation going long after the last lanyard has been taken off. But for communications departments, successful events don’t happen by accident. They need planning, execution and […] The post Getting the most out of live events like Davos appeared first on Formative Content.
Read moreNov 23, 2022
Why being seen to be green is not enough: 5 communication lessons from COP27
Being seen to be green has become a crucial part of reputation management for almost every company around the world. Nowhere was this more evident than at the 2022 United Nations Climate Change Conference, or COP27, in Sharm El-Sheikh, Egypt, where journalists, communications professionals and lobbyists convened alongside 112 heads of state and more than […] The post Why being seen to be green is not enough: 5 communication lessons from COP27 appeared first on Formative Content.
Read moreOct 26, 2022
Generative AI: The now, and the future
The ‘next big thing’ in AI is equally exciting as it is unsettling. Generative AI, is the catch-all term for widely available tools that enable you to originate images, and short videos, by typing in instructions or guidance. Generative AI uses machine learning to manipulate, merge and create original images from your instructions. Generative AI is part […] The post Generative AI: The now, and the future appeared first on Formative Content.
Read moreSep 30, 2022
5 ways to harness the news agenda for your B2B advantage
Tapping into topical issues has the potential to supercharge B2B marketing and engagement. Many of us head straight to the news headlines when we wake up in the morning. From geopolitics to weather events and what’s trending on social media, it’s important both to stay informed and to see what’s grabbing the attention of global […] The post 5 ways to harness the news agenda for your B2B advantage appeared first on Formative Content.
Read moreSep 22, 2022
Happiness at work: 5 tips to help remote team members thrive
Two-and-a-half years since COVID-19 first hit, the novelty of working from home has worn off for many people. Cuddles with furry ‘co-workers’ during online meetings only keep us smiling for so long – sometimes remote working can feel very isolating. At Formative we’ve shifted to a fully flexible hybrid model – and with team members […] The post Happiness at work: 5 tips to help remote team members thrive appeared first on Formative Content.
Read moreSep 6, 2022
The metaverse is opening up a new world for B2B content. Here’s what you need to know
Can you name a big brand that does not have an internet presence? What about social media accounts? And will you be able to name any big brand in five years’ time that does not have a home in the metaverse? More and more businesses are getting into this new virtual world. Disney, Gucci, […] The post The metaverse is opening up a new world for B2B content. Here’s what you need to know appeared first on Formative Content.
Read moreAug 22, 2022
If you want world-class content, you need world-class project management
“Quality or quantity?” – but how about both? To make an impact in the information-saturated world of B2B, we all know it’s important to release a steady flow of insightful, attention-grabbing content. And to do that, you need to put a little bit of science behind the art. It’s not luck that gets a bespoke […] The post If you want world-class content, you need world-class project management appeared first on Formative Content.
Read moreJul 28, 2022
Why it pays to invest in innovative design for B2B content
When it comes to getting noticed, B2C marketers often pull out all the stops, as shown in these eye-catching examples from Lego and Nike. B2B marketers who produce videos or gifs to attract the attention of their would-be customers face exactly the same challenge: they need their intended audience to see them in an increasingly […] The post Why it pays to invest in innovative design for B2B content appeared first on Formative Content.
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