Dec 15, 2022
Prepping your marketing for a recession: why now is not the time to go silent
As Canada faces a looming recession, many companies are looking to build their resilience as they prepare to weather the storm. Companies face tough decisions as they look to cut costs during a time of slower growth, higher inflation, and more expensive resources. But scaling back operations doesn’t mean putting your marketing on hold. In… The post Prepping your marketing for a recession: why now is not the time to go silent appeared first on FLM.
Read moreNov 15, 2022
Empowered employees are the key to a powerful customer experience
My initial plan was to write a blog about emerging marketing trends to pay attention to in 2023. I read articles and case studies, combed through survey results, and skimmed enough “Top Ten” lists to last me a lifetime (or until the next blog). While we can expect further advancements in AI and marketing tech,… The post Empowered employees are the key to a powerful customer experience appeared first on FLM.
Read moreOct 26, 2022
The Blair Witch Project: a case study in viral marketing
How a low-budget horror movie scared up record profits using marketing witchcraft “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.” – Original prologue for “The Blair Witch Project” Everyone remembers their sense of dread while watching the… The post The Blair Witch Project: a case study in viral marketing appeared first on FLM.
Read moreOct 13, 2022
Five social media marketing ideas to grow your business
Is it time to break up with your current social content? Change is hard, but it may be time to move on if you’re not getting what you want. Your content needs to entertain, educate, inspire or persuade. Is your current content achieving those goals? If you’re feeling disconnected from your audience, it may be… The post Five social media marketing ideas to grow your business appeared first on FLM.
Read moreOct 12, 2022
Top 5 marketing mistakes business owners make and how to avoid them
Top 5 Marketing Mistakes Webinar Overview Find out if you’re making any of the most common mistakes business owners make with their marketing. Life is busy, so we’re keeping it short and packed with value. We want you to walk away with a few new ideas or a fresh perspective on an old challenge. This… The post Top 5 marketing mistakes business owners make and how to avoid them appeared first on FLM.
Read moreSep 15, 2022
Why HR is important and not something to DIY
There are some situations in life when the best approach is to enlist a professional. Getting a haircut, renovating a bathroom, or dealing with HR-related issues, for example. When cost is a factor, it’s tempting to justify the DIY approach based on cost savings. Hair grows back, after all, so what’s the worry? But not… The post Why HR is important and not something to DIY appeared first on FLM.
Read moreAug 24, 2022
Content marketing strategy and Formula 1’s Drive to Survive
Do television shows usually seem like marketing tactics to you? Sure, you’ll see advertisements depending on where you watch. Reality TV has a reputation as a place otherwise unknown actors or entertainment business hopefuls can go to market themselves, but what if the program itself was the advertisement? What if the entire underlying approach to… The post Content marketing strategy and Formula 1’s Drive to Survive appeared first on FLM.
Read moreAug 3, 2022
A marketing strategy vs. a marketing plan
While “plan” is a synonym of “strategy,” a marketing strategy and a marketing plan are different. Each is an essential part of any marketing foundation. Used together, a marketing strategy and plan help you get the most out of your marketing efforts. Here, we’ll explain the basics of a marketing strategy and a marketing plan.… The post A marketing strategy vs. a marketing plan appeared first on FLM.
Read moreJul 29, 2022
Five ways to adapt your marketing in a post-pandemic world
I recently listened to a podcast about unintended consequences, and it got me thinking about how often these unforeseen outcomes of purposeful actions occur in the business world. It’s not hard to think of a business-related example of a time when a decision was made to create a positive change but led to adverse, unexpected… The post Five ways to adapt your marketing in a post-pandemic world appeared first on FLM.
Read moreJul 27, 2022
Case study: Webinar-based lead-gen campaign
Read on to find out how we helped generate significant revenue increases through a lead-gen campaign centred around webinars and email marketing. The Client. Moodys Private Client Law’s immigration group provides comprehensive Canadian and US immigration legal services for businesses and individuals looking to travel to, invest in, or relocate to Canada or the US.… The post Case study: Webinar-based lead-gen campaign appeared first on FLM.
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