Jan 19, 2023
Does ChatGPT Really Work for Generating Property Management Marketing Content?
Have you heard about the new shiny piece of technology taking the world by storm? It’s called ChatGPT. In case you haven’t heard the buzz yet, here’s a quick overview: What is ChatGPT? ChatGPT is Artificial Intelligence (AI)-powered chatbot that’s been trained to respond like a human would. It can take a few words […] The post Does ChatGPT Really Work for Generating Property Management Marketing Content? appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreJan 12, 2023
Retention in the Face of Acquisition – Part 1
The prospect of acquiring a property management business is very exciting. The hard part comes when the deal is done. How can you handle the baggage that comes with a book of business? How do you protect yourself from the potential loss of owners and employees? Our guest on today’s podcast has personal experience […] The post Retention in the Face of Acquisition – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreDec 29, 2022
Retaining Employees and Clients in a Way that’s Purposeful and Profitable
Retaining Employees and Clients in a Way that’s Purposeful and Profitable: A Chat with Jan Leasure from Monterey Bay Property Management Wouldn’t it be nice if you had a team who was in it for the long haul? How do you define the long haul in property management? Is it 10 years or maybe […] The post Retaining Employees and Clients in a Way that’s Purposeful and Profitable appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreDec 15, 2022
Managing Properties in One of the Country’s Toughest Places Without People-Pleasing
Managing Properties in One of the Country’s Toughest Places What does it take to get an amazing reputation, not just on Google, but also on Yelp? Our guests on the podcast today are from R.E.M. Residential. It’s one of the highest-rated residential property management companies in all of New York. They have not had a […] The post Managing Properties in One of the Country’s Toughest Places Without People-Pleasing appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreDec 1, 2022
Balancing Profit, People, & Customer Experience
Note: The names in the video are swapped. The first guest shown is Tommy Chambers and the second is Chris Harold. We welcome you back to the Property Management Show with your hosts, Marie Tepman and Brittany Stephens. In Part 1 of our conversation with Chris and Tommy of Chambers Theory, we talked about […] The post Balancing Profit, People, & Customer Experience appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreNov 17, 2022
Expanding Customer Lifetime
Note: The names in the video are swapped. The first guest shown is Chris Harold and the second is Tommy Chambers. The Property Management Show is back with Marie Tepman and Brittany Stephens from Fourandhalf, and today we’re talking about customer lifetime value. When we think about customer lifetime value, the biggest variable that […] The post Expanding Customer Lifetime appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreNov 3, 2022
Customer Lifetime Insights and Marketing with Marie
Customer Lifetime Insights and Marketing Let me ask you a question. When was the last time you made a big purchase? Imagine you realize that you need a new car. What would you do next? If you’re like most people, you would probably head over to Google or your preferred search engine. What would you […] The post Customer Lifetime Insights and Marketing with Marie appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreOct 20, 2022
Customer Analytics with Aurelie Lemmens
Customer Analytics with Aurelie Lemmens Today’s guest on The Property Management Show is Aurelie Lemmens, an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University in The Netherlands, and Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics. Dr. Lemmens is an expert on the […] The post Customer Analytics with Aurelie Lemmens appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreOct 6, 2022
How to Deal with Owner Churn
Welcome back to The Property Management Show. If you joined us on Part 1 of this podcast with Ray Hespen, you learned about why it’s important for property management business owners to pay attention to churn. You need to do more than pay attention – you need to measure it. We’re back to talk […] The post How to Deal with Owner Churn appeared first on Fourandhalf Marketing Agency for Property Managers.
Read moreSep 22, 2022
What Factors Affect Owner Churn? with Ray Hespen
On The Property Management Show today, we’re talking with Ray Hespen, who has been here before to talk about maintenance, data, his company PropertyMeld, and the dangers of ghost maintenance requests. Today, we asked him to discuss what some of his recent data has been telling him about customer churn in the property management […] The post What Factors Affect Owner Churn? with Ray Hespen appeared first on Fourandhalf Marketing Agency for Property Managers.
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