Jan 20, 2023
Three Big Michigan Media Changes to Watch in 2023
The media landscape in metro Detroit is constantly changing. Every year, throughout the year, reporters and editors move on to other jobs or publications, retire, or, in this challenging industry environment, are laid off. But this year, it already feels like the stage is set...
Read moreJan 18, 2023
5 Digital Marketing Trends to Watch in 2023
No digital marketing strategy is ever complete because there is always the need to anticipate what the future might hold. The digital marketing world is an ever-evolving space, and it’s imperative for digital marketers to stay up to date. Whether it’s a new platform, tool...
Read moreJan 12, 2023
frankly… CES 2023 is in the Books. What did we Learn?
In this episode of frankly…Rachel and Dan chat with Brent Snavely, vice president of media relations at Franco. Serving as a journalist for more than two decades, Brent made the switch to public relations in 2017. In his current role as vice president of media...
Read moreJan 4, 2023
frankly… Episode 9: 2022 is a Wrap
In this episode of frankly…Rachel and Dan close the book on 2022 with a solo episode, where they reflect on personal and professional goals of the past year as well as set new ones for 2023. Plus, hear about some of Detroit’s most popular –...
Read moreDec 14, 2022
Franco Celebrates Promotions & New Team Members Ahead of the New Year
We established 2022 as the year of connection – and it truly set the tone for the last 12 months. Our team welcomed new connections with clients, colleagues and the Detroit community. Heading into the new year, our team is ready to embrace new challenges,...
Read moreDec 14, 2022
frankly… Episode 8: It’s About Harnessing the Power of Relationships
In this episode of frankly…Rachel and Dan chat with Nikki Little, Senior Vice President at Franco. Nikki started her communications career with Franco immediately after graduating college. After a little over 3 years, she moved into a social media-specific role at another metro Detroit agency...
Read moreNov 30, 2022
frankly… Episode 7: There’s No Replacement for Expertise
In this episode of frankly…Rachel Nelson of Concetti joins Dan and Rachel for a discussion on the importance of strategic thinking and knowing clients’ end goals in both interior design and integrated communications. Rachel founded Concetti, an interior design strategy studio. She is also a...
Read moreNov 29, 2022
How to Craft a Strong Digital Campaign in an Oversaturated Media Landscape
As a self-proclaimed “professional nerd,” much of my career has been focused on the intersection of crafting purposeful communication and building engaged digital communities across paid, earned, owned and shared platforms. What does this look like in practice? Identifying challenges within a brand’s digital communications...
Read moreNov 21, 2022
2022 Global Automotive Summit Shines a Spotlight on the Industry’s Delicate Supply Chain
The complexity of the global automotive supply chain and the risk automakers face when they depend on parts or raw materials from around the world was on full display recently during the Rainbow PUSH Coalition’s 23rd Global Automotive Summit in Detroit. Automakers and Tier 1...
Read moreNov 18, 2022
3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today
The best crisis communications plan is one you ideally never have to use. But there’s no telling when your organization could be faced with a crisis or what that crisis might look like. This presents a unique challenge for PR professionals – especially those who...
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