Aug 19, 2019
The Importance of Branding your Startup.
It’s exhilarating to start a new business. Perhaps you’re an industry expert that identified a need for a specific service you can fill. Or, you’re a tech wiz who was waiting for a piece of hardware to become cheap and available so you could build a new, culture-changing product. We are all salesmen We all … The Importance of Branding your Startup. Read More » The post The Importance of Branding your Startup. appeared first on Frank + Candor.
Read moreMay 24, 2019
How to talk about the things that nobody wants to talk about.
Few want to talk about getting old or death. It’s hard to talk about and even harder to market. I know this because, in the last eight years, I’ve worked on a funeral services account and have statistics that prove that people keep their lips zipped on this topic. 75% of Americans have never had … How to talk about the things that nobody wants to talk about. Read More » The post How to talk about the things that nobody wants to talk about. appeared first on Frank + Candor.
Read moreApr 18, 2019
1966 Burgundian Chambolle Musigny, Anyone?
Working at Frank + Candor, I talk, write, and think a lot about our specialty; marketing to women over 45. Please note that I wrote “women over 45.” (To mix it up, I sometimes use “women 45+.”) There’s been a lot of ink spilled in this industry over what to call this group. But, it’s … 1966 Burgundian Chambolle Musigny, Anyone? Read More » The post 1966 Burgundian Chambolle Musigny, Anyone? appeared first on Frank + Candor.
Read moreMar 6, 2019
Did Luke Perry Die Young?
Luke Perry just died. At 52. My first reaction to hearing that he died was: OMG! He’s so young! And of a stroke! Awful. That could be me; I’m 52, too! It makes me ponder what our culture deems young or old. Fifty-two is young to be the president of the United States. Young for … Did Luke Perry Die Young? Read More » The post Did Luke Perry Die Young? appeared first on Frank + Candor.
Read moreJan 28, 2019
It’s Time for a Real Fashion Greynaissance.
Do you know what age group spends the most money on clothes? Nope, not millennials. It’s women aged 55 to 64. And the second highest are aged 65 to 74. These women have the expendable income for some high-quality threads. Yet, it seems that almost in spite of the facts, the majority of fashion brands … It’s Time for a Real Fashion Greynaissance. Read More » The post It’s Time for a Real Fashion Greynaissance. appeared first on Frank + Candor.
Read moreJan 24, 2019
A Frank Interview with Debbie White, Founder.
When I started at F+C just after the new year as the Executive Producer, I was excited to join a female-focused team doing great work here in Seattle. I wanted to learn more about Debbie’s decision to make F+C an agency that specializes in marketing to woman 50 plus and her thoughts on how the … A Frank Interview with Debbie White, Founder. Read More » The post A Frank Interview with Debbie White, Founder. appeared first on Frank + Candor.
Read moreJan 23, 2019
Introducing the new Frank + Candor.
What has 118 million thumbs and 19 trillion dollars? Woman over 50! We have formally rebranded (or, come out?) as an agency specializing in marketing to women 50+. The spending power of 50+ women is now at its highest point in history, and 91% of them think that advertisers don’t understand them. We want to change that. … Introducing the new Frank + Candor. Read More » The post Introducing the new Frank + Candor. appeared first on Frank + Candor.
Read moreDec 18, 2018
Advertising agencies: small is the new big.
In advertising, I think the future is going to be small. As in small advertising agencies, boutique firms, and virtual creative hubs. As I sit here in our downtown Seattle WeWork office looking out at a slew of plugged-in workers that must be doing very substantial and exciting things, I think to myself, “I’m a … Advertising agencies: small is the new big. Read More » The post Advertising agencies: small is the new big. appeared first on Frank + Candor.
Read moreDec 18, 2018
Meet Adrienne. The left brain department of Frank + Candor.
I first met Adrienne on my back porch six years ago as she introduced herself as my new neighbor while offering to show me how to use a chop saw. So my first impression of her was “now here’s a gal who knows her shit”. I mean she can teach woodworking on the back porch, … Meet Adrienne. The left brain department of Frank + Candor. Read More » The post Meet Adrienne. The left brain department of Frank + Candor. appeared first on Frank + Candor.
Read moreDec 18, 2018
Detroit: A love letter.
We work in a business all about rebranding. Rebuilding. Making friends with new customers and creating a brand that goes beyond a mere transaction. We’re in the business of possibility. Which brings me to Detroit. I was born in nearby Pontiac, and my ears would perk each time I’d hear about Detroit experiencing a comeback. So by … Detroit: A love letter. Read More » The post Detroit: A love letter. appeared first on Frank + Candor.
Read moreHow does this agency match to your business needs? Create a free account to find out