The importance of keeping in contact Not everyone is prepared to purchase upon initial contact. Only 2% of deals, according to research, are closed during the first meeting. Only once a certain amount of confidence has been built can the other 98% take place. Many times, contacts that don't immediately result in sales are forgotten, yet this may be a missed opportunity. You are losing out on business if your company's holiday card is the sole communication an old contact receives from you each year. Contrary to a common misconception, marketing involves more than just generating new leads. So many firms believe that marketing and lead generation are interchangeable, as one of my favorite US marketing blogs puts it. Another way to put it is that marketing is the act of seeking out strangers in order to convert them into paying clients. To receive free monthly business marketing tips, tactics, and valuable resources via email by subscribing to EVERYTHING IS MARKETING https://lnkd.in/dd6h8_R3

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American poet and satirist Dorothy Parker once famously quipped: “I hate writing. I love having written.” As a writer, you probably know the feeling. Anyone who's stared at a blank page does. Writing is hard. Sometimes painful. But, much more than that, it's cathartic, clarifying, therapeutic, and empowering. And there's no better feeling than finally pressing publish. Few habits are more powerful and versatile than writing. A dedicated practice yields exponential knowledge, empathy, discipline, and confidence. And by sharing your stories with the world, you can open doors to exciting new relationships, opportunities, and adventures.  #writing #opportunities #writer

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