Some Friday fun. 🙃 #agencylife #creativeagency #memeoftheday #designlife #gtcreative

Branding Marcellus Foods was an absolute pleasure and a half (those are our words and we’re standing by them). You couldn’t ask for a better founder team than Eve Cohen, Dana Berge, and Marlee Belmonte, who are all brimming with industry expertise, creativity, and enthusiasm. Creating the category-defining Marcellus brand was a true collaboration. Here are some of the highlights:   🥕 Fresh prep grocery: We coined the term “fresh prep grocery” to describe Marcellus’ innovative approach to grocery—one that relieves people of the tiresome tasks of prepping, while allowing them to enjoy cooking. 🥕 Groceries made for meals: We created this brand tagline to succinctly convey the Marcellus Foods difference over conventional grocery stores. (Seriously, why has no one done this yet?!)    🥕 Marcellus Foods logo and logo mark: After exploring several ideas and iterations (check out the evolution in the link below!), we landed on a logo and color palette that balanced nostalgia and modernity, with a nod to the old-fashioned neighborhood dry goods store and a dash of Italian design. See more of the work on our website and don’t forget to follow Marcellus Foods here and on Instagram, and to sign up for their newsletter at marcellusfoods.com—these guys are on to something! #freshprep #freshprepgrocery #marcellusfoods #branding #brandstrategy #brandinginspiration #foodandbeverage #foodandbeverageindustry #groceryindustry #gtcreative https://lnkd.in/dWEUmSbU

⚡️Food & beverage trends to watch in 2022 ⚡️ We chatted with Jamie Valenti-Jordan of Catapult Commercialization Services about the macro trends he’s seeing as we move into a new year. Here’s the really short version: HEATING UP: 🔑On-the-go options are key ⚗️Fermentation is evolving 🧀Plant-based dairy is, too 🥤Functional beverages are hot 🥦More real food! WINDING DOWN: ❌Indulgence plays ❌Plant-based meat: “When the dominos start to fall on M&A, they will fall very, VERY quickly.” 🔮 Read the full article on The Tonic: https://lnkd.in/di-UZXZv #foodandbeverage #cpgindustry #cpgbrands #futureoffood #grcreative

"Rice Krispies, mac-and-cheese, lasagna and other nostalgic ‘comfort foods’ have never been more popular," writes Chloe Sorvino in Forbes. She points out that many of the 13 food companies that IPO'd last year to much fanfare have experienced grave disappointment since, including Beyond Meat, Oatly and Zevia. Enthusiasm for food innovation has become more tempered. One of the trends we identified early this year is the "return to the real"—our collective craving for real food over plant-based mystery nuggets. While the comfort food trend has certainly benefited big CPG companies making ultra-processed fare, it's heartening to see that some of us are turning back to food we make—at home, in our kitchens—with lots of butter. #foodandbeverage #cpgindustry #foodtrends #food #innovation #gtcreative

The better-for-you snack market is crowded. How can emerging brands and innovators stand out? We had the pleasure of chatting with Nadine Habayeb, CEO and co-founder of Bohana (you saw her on Shark Tank!) and Veronica Lehman, who founded and sold her layered fruit bar company Pure Organic Snacks, about their advice for other founders. ☑️Validate your idea as much as possible before launching. Pay attention to trends, not fads. 🎯Build momentum with retail buyers through an ultra-targeted approach 🙋🏽‍♀️Build a fan base through D2C marketing, focusing on quality fans over quantity of followers 🤹‍♀️Be ready to pivot! Be wary of getting stuck in your own idea of who your audience is (or even your product!) 💪🏽Build a strong brand and stick with it! "Take it one step at a time. You will get there.” <3 #foodandbeverage #foodandbeverageindustry #snacking #startup #founders #cpgmarketing #cpgindustry #gtcreative Read more on The Tonic: https://lnkd.in/deUHkXXz