Endorsed by Alfa Romeo for the 2022 season, Zhou Guanyu is China's first full-time Formula 1 driver.  22 and from Shanghai, he is making motorsport history.  Will you be watching the races to come? #formula1 #f1 #racing #china #motorsports

One of the contests Gab China organized is with Nespresso talents, a worldwide contest on behalf of Nespresso all over the world.  Gab China was Genero's partner, the international organizer of the contest, specifically for China. We were able to get hundreds of submissions by promoting the contest working with influencers, and creating a lot of excitement around the contest's opportunities. As a result, we created millions of engagements with their fans in China, which helped build brand awareness and community, not to mention that the process was also a lot of fun. Of course, that's just an example of what Gab China did with Nespresso, but there are numerous options for giveaways and contests in the Chinese market. Have you participated in a contest before? #china #nespresso #contest #coffee #marketing

Coffee shops in Shanghai are a large part of the city's culture, with one popping up on every corner. Here, they've been popular decades before being a place where writers gathered to exchange ideas, and now they're a present-day gathering place for business meetings, quick bites, and of course steaming hot cups of joe.  Are you a coffee lover?  #coffee #shanghai #coffeeshop #china #chinesemarketing

When it comes to advertising on Little Red Book, brand account newsfeed ads are another type of ad that appears on the newsfeed but are for brand accounts.  They are much cheaper compared to other platforms, such as Douyin and WeChat. The average click-through rate on Little Red Book is relatively strong, between 2% to 5% depending on the industry.  Newsfeed ads on this platform have much more traffic compared to other ads, so we recommend allocating most of your budget to this.  However, the most significant limitation with this type of ad is a lack of specific targeting options. #littleredbook #xiaohongshu #advertisingtips #chinamarketing #chinesemarketing

网红 or WangHong is the English equivalent of influencer.  While there are similarities between 网红 and KOLs (Key Opinion Leaders) in that they both have widespread influence on people through the content they produce and share on the internet, KOLs are usually specialized in a specific idea or industry.  They cater to consumers directly through their knowledge, while 网红 tend to follow and partake in trends spanning various genres and mediums, leaning towards the purpose of entertainment. #wanghong #kol #influencers #socialmedia #chinesesocialmedia