GCommerce Solutions
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SOCIAL MEDIA MARKETING
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Jan 4, 2023
Flywheel News | December 2022 Hotel Digital Marketing News | GCommerce
Metasearch Is Your Best Tool For Increasing Direct Bookings Metasearch can be directly correlated with direct business. But, is your hotel truly optimizing metasearch? Learn how to take control and manage your metasearch here. Google Updates EAT With Another E Google updated it’s search quality raters guidelines by adding another E to E-A-T for experience. […] The post Flywheel News | December 2022 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.
Read moreDec 7, 2022
Flywheel News | November 2022 Hotel Digital Marketing News | GCommerce
Hour & Date Dimensions Now Available in GA4 It seems like every month there are new announcements coming out on changes in GA4. In November the newest update was that hour and ate dimensions are now available across Google Analytics 4 explorations and reporting customization. Learn more here. GCommerce Launches 2022 Digital Marketing Trends eBook […] The post Flywheel News | November 2022 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.
Read moreNov 28, 2022
Community Marketing: How To Build Your Own Fierce Brand Community
Download our free presentation on how to build your own brand with community marketing. The post Community Marketing: How To Build Your Own Fierce Brand Community appeared first on GCommerce Solutions.
Read moreNov 17, 2022
[E-Book] 2022 Digital Marketing World Updates: Changes, What's To Come & Trends
The digital world is always changing and evolving and, as digital marketers, we get to be the trail blazers on how to use new channels, technologies and techniques. In our latest eBook, we've compiled the top digital changes of 2022 so you too can leverage the latest and greatest tools in our space. Click Here The post [E-Book] 2022 Digital Marketing World Updates: Changes, What's To Come & Trends appeared first on GCommerce Solutions.
Read moreNov 14, 2022
Flywheel News | October 2022 Hotel Digital Marketing News | GCommerce
Google Analytics 4 Adds New Reporting Features Google continues to roll out new features to GA4. The most recent announcements include Behavioral Modeling in Real-time GA reporting, new home page originally previewed at Google Marketing Live, custom channel reporting (one of our favorite new features), campaign manager 360 integration that will allow us to optimize […] The post Flywheel News | October 2022 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.
Read moreOct 31, 2022
Why You Should Be Using Google Business Posts
Introduced only in 2017, Google Business posts are fairly new to the search marketing scene. But don’t let that fool you. Google Business posts can be an incredibly valuable tool for local SEO, and they shouldn’t be overlooked. Many businesses ignore or give up on Google Business posts due to their lackluster performance when it […] The post Why You Should Be Using Google Business Posts appeared first on GCommerce Solutions.
Read moreOct 11, 2022
Flywheel News | September 2022 Hotel Digital Marketing News | GCommerce
New Price Accuracy Policy for Google Hotel Ads Goes Into Effect on October 10th Price Accuracy is a major element in optimizing your Google Hotel Ads’ performance. Google’s new privacy accuracy policy goes into effect on October 10th. Read the new policy here and make sure your hotel ads and booking engine landing page is […] The post Flywheel News | September 2022 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.
Read moreOct 10, 2022
Metasearch Marketing Optimization Techniques Webinar
Earlier this year, GCommerce Solutions polled several thousand hoteliers and learned that very few were aware that metasearch advertising campaigns can be managed and optimized similarly to paid search campaigns. 3 things attendees can expect to learn: How to ensure your metasearch connections allow for strategy and optimization Bid modifiers and how to use them […] The post Metasearch Marketing Optimization Techniques Webinar appeared first on GCommerce Solutions.
Read moreSep 26, 2022
An Overview of Google’s Helpful Content Update
Google's big push with it’s latest algorithm update, named the helpful content update, is taking aim at pages that are solely produced for search engines and not users. A lot of this targets pages with content auto-generated by AI writing apps or not providing original content/value on whatever the page topic is about. GCommerce’s SEO […] The post An Overview of Google’s Helpful Content Update appeared first on GCommerce Solutions.
Read moreSep 26, 2022
3 Underutilized Google Ads Optimization Tips For Hotels
The number one rule of search marketing is to never stop testing. You never know where you’ll find the next golden goose, so it’s important to try new things and reach outside of your comfort zone. GCommerce Solutions knows this, and we’re not afraid to experiment with lesser-known optimization methods to make sure we’re achieving […] The post 3 Underutilized Google Ads Optimization Tips For Hotels appeared first on GCommerce Solutions.
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