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GlowMetrics

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GlowMetrics

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Queens Island, GB  · http://www.glowmetrics.com/

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Jul 21, 2021

Google Ads: Important Metrics to Monitor

In this blog, we'll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don't mean clicks and impressions). It's time to look beyond vanity metrics. The post Google Ads: Important Metrics to Monitor appeared first on GlowMetrics.

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Jul 16, 2021

5-Step Guide To View Site Search Terms In GA4

Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the search terms in regular reporting widgets, not just via real-time reporting. When you set up site search tracking and then perform a search, you’ll see […] The post 5-Step Guide To View Site Search Terms In GA4 appeared first on GlowMetrics.

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Jun 25, 2021

How To Pull in Header Text as a Variable Using Google Tag Manager

If there’s a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using Google Tag Manager. In today’s example, we’re going to walk through how to collect the header text on one our blog posts – but first, […] The post How To Pull in Header Text as a Variable Using Google Tag Manager appeared first on GlowMetrics.

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May 27, 2021

Report Publishing and Draft Modes in Data Studio

Report Publishing and Draft Modes in Data Studio   The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small, being brought to the platform on almost a weekly basis, and you’d be certainly forgiven for missing some of the more subtle additions. Hopefully, we […] The post Report Publishing and Draft Modes in Data Studio appeared first on GlowMetrics.

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May 21, 2021

Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…

Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it’s coincided with a drop in Organic traffic? This is something we’ve seen happen quite significantly for a number of our clients – in particular over the last couple of months – so we decided to investigate further. Below […] The post Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP… appeared first on GlowMetrics.

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May 12, 2021

Getting Started with Structured Data

Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site. The post Getting Started with Structured Data appeared first on GlowMetrics.

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Apr 30, 2021

Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)

Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the value of the traffic clearly in Google Analytics? If not and if you can’t see this traffic coming through in Google Analytics under the ACQUISITION […] The post Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4) appeared first on GlowMetrics.

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Apr 16, 2021

Sharing Reports and Dashboards in Google Data Studio

Sharing Reports and Dashboards in Google Data Studio   One of the great things about Data Studio is how easy it is to share your creations, data visualisations, and reports with others, making it a brilliant way to efficiently present data, whether that’s to colleagues, clients, or the world. Let’s take a quick look […] The post Sharing Reports and Dashboards in Google Data Studio appeared first on GlowMetrics.

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Apr 1, 2021

Featured Snippets & How to Optimise for Them

Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them. The post Featured Snippets & How to Optimise for Them appeared first on GlowMetrics.

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Mar 23, 2021

How to Test CSS Selectors Using the Chrome Dev Console

If you’ve been using Google Tag Manager for a while, you’ve probably encountered a scenario where you want to distinguish between clicks on buttons that don’t have unique IDs or Classes.  CSS Selectors allow you to create triggers in a more flexible way, targeting the building blocks developers use to style your website. Say you […] The post How to Test CSS Selectors Using the Chrome Dev Console appeared first on GlowMetrics.

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