GlowMetrics on Blog

GlowMetrics on Blog

Nov 25, 2020

GA4 – The new Google Analytics, should you upgrade?

The post GA4 – The new Google Analytics, should you upgrade? appeared first on GlowMetrics.

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Nov 16, 2020

New Google Tag Manager Preview Mode (October 2020) – Tag Assistant

We like surprises, don’t we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely came as a bit of a shock.  We had no idea it was coming but perhaps in hindsight, it shouldn’t have been that big a […]The post New Google Tag Manager Preview Mode (October 2020) – Tag Assistant appeared first on GlowMetrics.

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Nov 9, 2020

6 Ways to Prep Your Google Ads Campaigns for Black Friday

Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of the festive period on 1st December.  Black Friday is a hugely significant date for most eCommerce business and although 2020 may not be a “normal” […]The post 6 Ways to Prep Your Google Ads Campaigns for Black Friday appeared first on GlowMetrics.

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Oct 26, 2020

Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland

As another lockdown looms over Northern Ireland, our thoughts are with everyone who is experiencing the effects of this. To the business being forced to shut and to the individuals who no longer have jobs, you are in our thoughts. Here we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.The post Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland appeared first on GlowMetrics.

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Oct 19, 2020

Connecting Google Surveys to Data Studio

Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online surveys, either on your own site or across the web, to help better inform your decision making process with real consumer feedback. One of the strongest aspects […]The post Connecting Google Surveys to Data Studio appeared first on GlowMetrics.

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Oct 12, 2020

Search Terms Report Changes: What We Know

From 1 September 2020, Google started restricting the data that advertisers can access through the Google Ads Search Terms Report. When running Google Ads Search campaigns the Search Terms Report is vital for finding out which user queries are generating ads. Essentially, this report shows you EXACTLY what using are typing in when they see […]The post Search Terms Report Changes: What We Know appeared first on GlowMetrics.

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Oct 7, 2020

Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable

Tracking outbound links in Google Tag Manager is not a new topic – we’ve written a guide explaining how to do it before – but there is a more efficient way to do it nowadays.  Last year, Google introduced a new component type for the Auto-Event variable in Google Tag Manager. The old method involved […]The post Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable appeared first on GlowMetrics.

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Sep 10, 2020

COVID-19 Digital Selling Capability Grant

Are you in the retail industry? Did your business take a dip in online sales due to COVID-19? The Minister for the Economy has launched a new £1 million COVID-19 Digital Selling Capability Grant (DSCG) from Invest Northern Ireland. This grant is directed to help retail business to grow online sales. DSCG is part of a […]The post COVID-19 Digital Selling Capability Grant appeared first on GlowMetrics.

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Sep 1, 2020

Core Web Vitals Explained: Get Ready for Google’s Newest Ranking Factor

Google is always changing and tweaking their algorithm. Most of the changes they don’t announce so when they do, you know it’s going to be a big deal and back in May 2020, Google announced that a new user experience focused ranking factor is coming in 2020 – Core Web Vitals. They have said that the […]The post Core Web Vitals Explained: Get Ready for Google’s Newest Ranking Factor appeared first on GlowMetrics.

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Aug 19, 2020

Server Side Tagging in Google Tag Manager – What is it? Should we use it?

Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface.  Until now, GTM has been a client-based system – in other words, it loads with your page and any tracking hits that need to be sent happen from within the […]The post Server Side Tagging in Google Tag Manager – What is it? Should we use it? appeared first on GlowMetrics.

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