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Jan 18, 2023
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you haven’t taken the leap yet, now is a good time to start thinking about getting on board […] The post Six Steps to Smooth Transition from UA to GA4 in 2023 appeared first on GlowMetrics.
Read moreJan 17, 2023
2023 SEO Forecast: What to Expect & How To Prepare
In this blog post, we'll take a closer look at the SEO forecasts for 2023 and provide actionable tips on how to prepare your website for the coming changes in 2023. The post 2023 SEO Forecast: What to Expect & How To Prepare appeared first on GlowMetrics.
Read moreDec 30, 2022
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So this year we asked the GlowMetrics team to summarise what they think have been the biggest changes this year and what they predict is coming […] The post GlowMetrics 2022 Wrapped appeared first on GlowMetrics.
Read moreDec 20, 2022
Overcoming the GA4 Quotas in Looker Studio
Are limited GA4 Quotas causing errors in your Looker Studio/Google Data Studio reports? Have you looked at your Looker Studio dashboard built with the GA4 connector only to be met with a page full of spanners? You are not the only one. A Google Analytics 4 update has created a huge problem for anyone reporting […] The post Overcoming the GA4 Quotas in Looker Studio appeared first on GlowMetrics.
Read moreNov 11, 2022
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin – just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal Analytics, why a considered move to GA4 is important and some tips on how eCommerce businesses can use reports available to derive customer insight. Below […] The post Migrating to GA4 and GA4 Reports for eCommerce appeared first on GlowMetrics.
Read moreNov 9, 2022
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable marketers to promote holiday sales more efficiently. So what can we expect to see in the new and improved Performance Max features? Asset Group Scheduling […] The post The New Performance Max Features & How To Use Them For The Holiday Season appeared first on GlowMetrics.
Read moreOct 31, 2022
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until Black Friday it's time to prepare your Google Search Ads for the biggest online shopping weekend of 2022. The post 5 Black Friday Tips for Google Search Campaigns appeared first on GlowMetrics.
Read moreOct 18, 2022
12 Simple Steps To Exclude Internal Traffic From GA4
Learn how to: - Create a rule using IP addresses to define the parameter value for internal traffic - Create an exclude filter based on this rule - Test the internal traffic filter before activating it The post 12 Simple Steps To Exclude Internal Traffic From GA4 appeared first on GlowMetrics.
Read moreOct 13, 2022
Introducing Looker Studio
Introducing Looker Studio: The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting and data visualisation tool Google Data Studio was no more, and was to be replaced with reporting and data visualisation tool, Looker Studio. The similarities don’t […] The post Introducing Looker Studio appeared first on GlowMetrics.
Read moreSep 26, 2022
Why UX Should Be A Priority For Digital Marketers
It won’t come as a surprise that user experience is now paramount when it comes to digital marketing. From your website design to your content and ad copy it’s imperative that you create an enjoyable experience for your users in order to create loyalty, build brand authority and drive conversions. User experience […] The post Why UX Should Be A Priority For Digital Marketers appeared first on GlowMetrics.
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