Good Soil Agency (an FSR company)
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Good Soil Agency (an FSR company)
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SOCIAL MEDIA MARKETING
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Jul 24, 2017
9 E-Commerce Best Practices for Brewers
E-commerce is a well-worn path. There is a long list of pioneers in this category that have made the trickle-down best practices very clear for the rest of the world — Think Zappos or Amazon. Their track records are powerful models from which to learn. Here are a few best practices that can improve your […] The post 9 E-Commerce Best Practices for Brewers appeared first on Good Soil Agency.
Read moreApr 20, 2017
E-Commerce Order Fulfillment
Everyday millions of customers click the “buy” button in an e-commerce store. A few days later they see a box on their front porch and experience that little tickle of elation knowing their order has arrived. In between is a complicated process of “order fulfillment” and “inventory management”. This is an aspect of an e-commerce […] The post E-Commerce Order Fulfillment appeared first on Good Soil Agency.
Read moreMar 3, 2017
Glassware For Craft Breweries
Growlers, pints, shaker pints, mugs, steins, pilsner, weizen, snifters – there are many ways to slice it, but glassware is the second most important ingredient to your taproom. Glassware is a special category. First off, it’s breakable. Anyone who’s ever seen Roadhouse will tell you that special care with packaging and shipping are important. […] The post Glassware For Craft Breweries appeared first on Good Soil Agency.
Read moreFeb 24, 2017
4 Ways To Reduce Returns In E-Commerce Stores
Increase sales and reduce returns by providing your customer the key details they need to make accurate buying decisions. Detailed product descriptions along with product images allow e-commerce shoppers to understand essential product features and make informed ordering decisions. There’s a meaningful difference between a tee with the fabric weight of 6oz vs. 4.5oz. Similarly, wearing a 100% cotton tee is a far […] The post 4 Ways To Reduce Returns In E-Commerce Stores appeared first on Good Soil Agency.
Read moreFeb 15, 2017
Effective E-Commerce Communication Strategies
WARNING: E-Commerce spoiler alerts ahead !!! There’s a lot of ways to communicate with your e-commerce customers. When it comes to online shopping, customers can have questions about products, policies, or pricing. There needs to be a way for customers to quickly connect, either by phone, email, chat, or social media. Backcountry.com and WpEngine.com do […] The post Effective E-Commerce Communication Strategies appeared first on Good Soil Agency.
Read moreFeb 1, 2017
Beer Distributors: The Forgotten Craft Beer Marketing Partner
In our experience with the beer category, what we see is this: The beer distributor is the forgotten craft beer marketing partner. We frequently see the merchandise e-commerce portal serving their three distinct users: retail customers, staff and team members, and beer distributors. The classic retail customer user is the most common profile. They’re your biggest fans. […] The post Beer Distributors: The Forgotten Craft Beer Marketing Partner appeared first on Good Soil Agency.
Read moreJan 20, 2017
Craft Brewery Gift Shops
Craft Brewery Gift Shops – Brick and mortar stores, once thought to be at their end because of the internet, are reimagining themselves as tangible brand experiences that provide additional value for merchandise programs. Onsite customers seeking impulse purchases find a welcome reception in taproom gift shops. We know what you’re thinking — This sounds odd. Well, […] The post Craft Brewery Gift Shops appeared first on Good Soil Agency.
Read moreJan 20, 2017
E-Commerce Store Reviews
User reviews, the world of mouth of the internet. In an era where YouTube comments set a new low bar for the “conversations” and “community” that the internet often claims to desire to create, the value of legitimate user input, like reviews, can be a powerful tool for growing merchandise sales. Adding reviews to e-commerce […] The post E-Commerce Store Reviews appeared first on Good Soil Agency.
Read moreJan 17, 2017
Optimize Mobile E-Commerce, Grow Sales
Optimize mobile e-commerce sites to increase brewery merchandise sales Mobile phones have taken over the world. Even the Masai Warriors, who live in areas of Tanzania, use cell phones. Mobile search has also now surpassed that of desktops. It’s a global phenomenon that does have its pitfalls. Breweries and taprooms need to optimize mobile e-commerce […] The post Optimize Mobile E-Commerce, Grow Sales appeared first on Good Soil Agency.
Read moreJan 16, 2017
Craft Beer T-Shirts
There’s not a single more popular branded merchandise item for craft breweries than the craft beer t-shirt. Hands down, it’s what customers want to purchase. Made immortal by the phrase, “Been there, done that, got the T–shirt” From across a room you can spot a t-shirt catalog, it’s an inch think. If you haven’t experienced that […] The post Craft Beer T-Shirts appeared first on Good Soil Agency.
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