Jan 9, 2023
Disney & Hulu Video Advertising: Reach New Audiences
What’s the Disney Hulu Story? The “House of Mouse” has done a great job building its media empire over the last 100 years. Today, Disney owns a staggering variety of content. From movies and television shows, to news, and live-action sports channels. At the same time Disney’s library of content expanded, so did the company’s … Continued The post Disney & Hulu Video Advertising: Reach New Audiences appeared first on Crew.
Read moreJan 9, 2023
How Will AI Change the CPG Industry? We’ll Let ChatGPT Tell You.
When OpenAI’s ChatGTP was released on November 30, 2022 (as a basic prototype), news of the tool’s jaw-dropping capabilities swept across the internet faster than a Kardashian meme. The consensus? Something big has just happened. The proficiency of the software was such a significant leap from earlier language models that it caught many off guard. … Continued The post How Will AI Change the CPG Industry? We’ll Let ChatGPT Tell You. appeared first on Crew.
Read moreJan 4, 2023
2023 Fads, Trends & Breakthroughs
When are consumers displaying a behavior that warrants a full-time listing, an investment in technology, or a seasonal experience? When planning your marketing strategy and product innovation, you need to weigh the influence trends will have on your buyers and consumers and what changes will drive sales. Let’s start by looking at a new way of categorizing … Continued The post 2023 Fads, Trends & Breakthroughs appeared first on Crew.
Read moreNov 10, 2022
Marketing in a Tight Economy
With high inflation and rising costs across the economy, how should you approach your marketing strategy? In a tightening economy, consumers won’t stop spending on housing, gas, electricity, wifi and other staples, but they will become more selective in their discretionary spending – travel, entertainment, food experiences, personal luxuries and convenience purchases. This behavior can be … Continued The post Marketing in a Tight Economy appeared first on Crew.
Read moreOct 25, 2022
Top Canadian Food & Beverage Industry Conferences 2023
The food & beverage industry in Canada is one of the most dynamic and diverse; from sustainable fisheries on the West Coast, to vast expanses of farmland and field, to the unique flavours of the Eastern provinces. We scoured the web to round-up what we think are some of the best food conferences in Canada. The post Top Canadian Food & Beverage Industry Conferences 2023 appeared first on Crew.
Read moreJan 28, 2022
Building The Right US Expansion Strategy
CPG expert Al Springer joined Crew’s founding partner Braden Douglas in a chat on how brands can build the right strategy to achieve success in the US. From getting on the shelves to growing your distribution, we’ve summed up 5 key takeaways for you to win. 1. Formalizing the Opportunity The US market has never … Continued The post Building The Right US Expansion Strategy appeared first on Crew.
Read moreDec 20, 2021
The Top 10 Food Trends for 2022
At the heart of all we do is understanding what motivates our audience. What needs are waiting to be met? As marketers, it is our job to track consumer interest and demand. When we think beyond the viral baked feta and pasta recipes, we begin to understand what is pushing certain foods into the spotlight, … Continued The post The Top 10 Food Trends for 2022 appeared first on Crew.
Read moreNov 1, 2021
Canadian Food, Beverage & Natural Product Accelerators
The role of a food entrepreneur is not an easy one. You’ve got an incredible product, but successfully taking your brand to market is a journey full of challenges. You’ve got to stand out on a shelf, build brand loyalty, figure out financing, strategize packaging and distribution, engage with your community, and target your marketing … Continued The post Canadian Food, Beverage & Natural Product Accelerators appeared first on Crew.
Read moreJul 29, 2021
The Not-so-Dark Art of Listening to Your Consumer
The brands and products we love exist because they have taken the time to listen to what we, the consumers, say and do. We’re devoted to these brands because we feel an emotional connection with their products or services without feeling sold to. It’s easy to say that these brands “get us”, but the truth is that … Continued The post The Not-so-Dark Art of Listening to Your Consumer appeared first on Crew.
Read moreJun 3, 2021
Retail Distribution: Finding the Right Broker For You
In this sense, a broker is someone who sells directly to the national head office, and deploys a team at the local level to help monitor in-store displays and manage growth. The cost is usually a monthly flat fee until sales reach a specific annual, then a percentage of gross sales that ranges from three … Continued The post Retail Distribution: Finding the Right Broker For You appeared first on Crew.
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