Is your audience on TikTok? (If you don't think so, why not?) Check out the new Product: Knowledge podcast with Chris Smith, cofounder of Curaytor and author of “The Conversion Code” to get great advice for taking advantage of TikTok's explosive reach—and get more out of it and every tool you use. https://graphosproduct.com/cracking-the-conversion-code-for-your-product-with-chris-smith/ #tiktokmarketing #conversions #newbooks #podcasts #productlaunch #productmarketing #leadgen

Pricing products is HARD. So many different models, and so much conflicting advice! Dan Balcauski knows it, and helps product makers price for long-term profitability by identifying what makes your best customers buy—and stay. The founder of Product Tranquility joins Laurier Mandin on the latest episode of Product: Knowledge to share how you can price smarter, not lower, and attract more of the people who make you love what you do! https://bit.ly/3gyOr0n #productmarketing #saas #pricing #profitability #growth #softwarepricing

It's a crazy time to be launching products: Facebook ad costs are through the roof, materials costs even worse, and global supply chains continue redefining “catastrophe.” While there ARE solutions to all these things, each one requires radically different approaches and smart planning. In the newest episode of Product: Knowledge, Maureen Mwangi of Startward Consulting tells you how to overcome the roadblocks facing almost every product manager and marketer right now, and to come out with better profitability and real customer loyalty. She’s amazing—check it out: https://bit.ly/3d30P7f #facebookads #productlaunch #supplychainmanagement #startupsuccess #consumerproducts #productmarketing #gotomarketstrategy

Most product makers learn WAY too late about weaknesses and the fixes necessary to succeed. And good validation doesn't have to be expensive or complicated. https://bit.ly/3D2NpnW In the latest episode of Product: Knowledge, Darshan Mehta explains the fascinating nature of insights, and how Aha! moments can transform a so-so product into a great one. #product #validation #focusgroups #researchmatters #insights

How is it that while most brands constantly battle for tiny gains, a few like Apple, Amazon and Tesla play an entirely different game? https://bit.ly/3t3oGg9 In the latest episode of Product: Knowledge, Stan Bernard, author of “Brands Don’t Win” talks about his Transcender System, known as “the world's most powerful winning system for companies and their products.” Stan's unique 3-step system decodes the secrets behind the world’s most successful businesses to help you create a new game: one that only you can win. #products #successfulbusiness #podcasts #leadershipadvice #productlaunch