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SOCIAL MEDIA MARKETING
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Oct 29, 2022
Everyone loves a good story. And your company has a story to tell. You might not think it’s that interesting, but you’d be surprised. People love stories that share a journey and end in a place where they can relate. Branding and messaging tell your story: who you are – what you do – why […] The post Telling Your Story Through Branding & Messaging appeared first on Green Chair Marketing Group.
Read moreApr 13, 2022
A good foundation is the key to a lasting building. And using the right materials on top of that foundation adds to its longevity. The same is true of building an effective and lasting marketing strategy. Jack Jostes owns a digital marketing agency that helps the landscaping industry make a splash. I created a graphic […] The post The Pyramid of Local Online Marketing appeared first on Green Chair Marketing Group.
Read moreFeb 15, 2022
Our team built a website for Michelle Akers in 1996. At the time, she was the captain of the U.S. women’s soccer team playing in the Atlanta Olympics, and I helped tell her story, so she could connect with her fans. That was a great summer as they won the gold medal! It was also […] The post Impactful Website Content Strategy & Tactics appeared first on Green Chair Marketing Group.
Read moreFeb 2, 2022
Are you frustrated with online marketing for your local service business? Do you know you’re good at what you do, but feel out of your element when it comes to websites, social media, and search engines? Or you’re overwhelmed by all the choices to spend on your marketing budget, while each choice sounds like it […] The post 4 Top Tips to Help Your Local Service Company Stand Out Online appeared first on Green Chair Marketing Group.
Read moreAug 13, 2021
The post A New Look at Digital Marketing Consulting appeared first on Green Chair Marketing Group.
Read moreAug 10, 2021
Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals. Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step instructions on how to do it. The post Beginner’s Guide to Getting Google Reviews appeared first on Green Chair Marketing Group.
Read moreNov 23, 2020
An old client of mine emailed a couple of days ago about making updates to their site. I designed their site in 2010 and has never been updated. A lot has changed over 10 years. I think we all know if our website needs updating. We put it off because it seems like a hassle. […] The post 10 Signs It’s Time to Update Your Website Design appeared first on Green Chair Marketing Group.
Read moreApr 9, 2020
Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat different for a print piece: Color Normally a […] The post Make Your Website Content Easier to Read appeared first on Green Chair Marketing Group.
Read moreApr 9, 2020
The first content I wrote for the Internet was in summer 1996. Our team was building a website for Michelle Akers, the captain of the U.S. women’s soccer team at the Olympics in Atlanta. What I was doing was telling her story and helping her to connect with her fans. That was a great summer […] The post Content Marketing for Local Businesses appeared first on Green Chair Marketing Group.
Read moreApr 9, 2020
About 25 years ago, I sat across from Larry, a graphic designer. He sketched a pair of salt and pepper shakers in his sketchbook as we talked. He told me he used the book to write down cool ideas, draw sketches, and glue in samples of things he liked. And it got me going. Although […] The post Capturing Your Creative Ideas appeared first on Green Chair Marketing Group.
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