GW Digital Marketing
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SOCIAL MEDIA MARKETING
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Aug 27, 2019
SEO for Startups: How Your Business Can Benefit
The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary of paid results. […]
Read moreMar 27, 2019
How to Price Your Marketing Service: Hourly Rates vs. Selling as a Package
Anyone who works in a service industry knows that when you sell to a client, two things are happening: The customer is trying to get the best deal they can, and you are trying maximize the profitability of your sale. This means that as someone providing a service, you need to convince your customer that […]
Read moreDec 20, 2018
The Top Five Reasons for Cart Abandonment (And How to Avoid Them)
Cart abandonment is a huge problem for small e-commerce vendors, and with more options to choose from every day, the average rate or cart abandonment has increased 10% since 2006. For an e-store owner trying to make it in the digital market place, reducing the cart abandonment rate can be the difference between thriving and […]
Read moreDec 5, 2018
The Top 4 Most Common E-commerce Marketing Mistakes (and how to avoid them)
On its face, running an online store pretty simple. People want a product, you have a product. You just have to get the word out about who you are, and what you’re selling. Make some accounts on social media to connect with your potential customers and watch the sales roll in, right? Well, not […]
Read moreNov 5, 2018
5 Killer Marketing Strategies to Improve Your Holiday Sales
Source: Shutterstock As the holiday season rolls around, many companies take this opportunity to up their marketing game. Festive and fun marketing campaigns can attract new leads and retain the interest of continuing customers, helping you hit your marketing goals. Great examples of holiday marketing campaigns can be found everywhere from subscription product services like […]
Read moreOct 18, 2018
How to Create Effective Digital Marketing Goals
One of the most important moves a small business needs to make for their marketing strategy to be successful is to create strong marketing goals. Without a sense of what you want out of your campaign, it’s easy to follow an incomplete or directionless plan and wind up wasting time and money. That’s why […]
Read moreOct 8, 2018
How to Market Your Small Business on a Shoestring Budget
Small business marketing can be tough, especially when your business is in a competitive industry. A highly-targeted, multichannel marketing campaign is one of the best ways drive conversions and grow quickly, but the cost grows quickly too. If you are just starting out or are still trying to get a steady customer base, the investment […]
Read moreOct 1, 2018
Push Notification Marketing That Works
Push notifications are an extremely powerful, but often overlooked option in the digital marketer’s toolbox. Unlike conventional methods of reaching customers online, push notifications work through a browser rather than from a database. This allows marketers to reach both identified and anonymous users, and specially schedule alerts to when those users are active. Best of […]
Read moreSep 24, 2018
Trade Show Marketing: How to Guide
Whatever industry you are in, there is most likely a conference, trade show or convention that will be attending to promote your business. Are you curious about the best way to promote your booth using online marketing tactics? This guide was put together to show you just that! Pre-Show Objective Pre-show marketing increases […]
Read moreSep 17, 2018
Top 5 Tools of 2018 to Rock Your Digital Strategy
The rapid growth of digital marketing has changed the way companies reach consumers. Powerful social media marketing, email campaign tools, and advanced ROI analytics are now available to anyone who wants to expand their brand. However, small businesses are far less likely to have the team and background necessary to fully utilize these marketing innovations. […]
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