HeartWired Digital Solutions, LLC
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HeartWired Digital Solutions, LLC
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Dec 9, 2022
Why SEO is Essential For the Success of Your Business
Search engine optimization, or SEO, is an essential part of any modern business’s online strategy. SEO refers to the process of improving the visibility and ranking of a website on search engines like Google, which can help bring more traffic to your site and ultimately lead to more customers and sales. But why is SEO so important? Here are a few reasons: SEO helps increase the visibility of your website. When people search for keywords related to your business, having a strong SEO strategy can help your website appear higher on the search engine results page. This can help increase the chances that people will click on your website and visit it, which can ultimately lead to more customers and sales. SEO helps improve the user experience of your website. Search engines use algorithms to determine the relevance and quality of a website, and a strong SEO strategy can help improve both of these factors. This can make your website easier to navigate and more user-friendly, which can lead to happier customers and increased engagement. SEO can help build trust and credibility. When people see that your website appears at the top of the search engine results page, it can help build trust and credibility in your brand. This can be especially important for small businesses or new companies that are trying to establish themselves in the market. SEO can help drive targeted traffic to your website. By optimizing your website for specific keywords, you can help attract people who are specifically interested in the products or services that your business offers. This can help increase the chances that these visitors will convert into customers. The importance of SEO for a business website cannot be overstated. In today’s digital age, having a strong online presence is crucial for the success of any business. By optimizing your website for search engines, you can increase its visibility, attract more traffic, and ultimately boost your sales and profits. To understand why SEO is so important, let’s first take a look at how people use the internet to find information and products. When someone is looking for something, they typically turn to a search engine like Google. The search engine uses algorithms to scour the web for relevant content and presents the user with a list of results, known as the “search engine results page” or SERP. The higher your website ranks on the SERP, the more likely it is that people will visit your site. This is where SEO comes in. By implementing various optimization techniques, you can improve your website’s ranking on the SERP and increase its visibility. But why is it important for your website to be visible? For one, the higher your website ranks on the SERP, the more credible and trustworthy it appears to potential customers. When people see your website at the top of the search results, they are more likely to click on it and visit your site. This increased traffic can translate into more sales and revenue for your business. In addition to increasing your visibility and credibility, SEO can also help to improve the user experience on your website. When you optimize your site for search engines, you are essentially making it easier for people to find the information they are looking for. This can include things like ensuring that your website is mobile-friendly and loading quickly, using clear and concise headings and subheadings, and providing useful and relevant content. Furthermore, SEO can also help to drive targeted traffic to your website. When you optimize your site for specific keywords, you are more likely to attract visitors who are actively searching for the products or services you offer. This means that the traffic you receive is more likely to convert into sales, rather than just casual visitors who may not be interested in what you have to offer. Overall, SEO is an essential component of any successful business website. By implementing various optimization techniques, you can improve your website’s visibility, credibility, user experience, and the quality of the traffic it receives. This can ultimately lead to more sales and revenue for your business. If you are not already implementing SEO on your business website, now is the time to start. You can begin by conducting keyword research to identify the terms and phrases that are most relevant to your business and the products or services you offer. You can then incorporate these keywords into your website’s content, headings, and meta tags to improve its ranking on the SERP. In conclusion, SEO is an essential part of any modern business’s online strategy. It can help increase the visibility, user experience, trust, and targeted traffic to your website, which can ultimately lead to more customers and sales. So if you’re not already using SEO for your business, it’s time to start! Apply To Get Your SEO Audit Today!
Read moreJun 2, 2022
5 Reasons Website Maintenance and Hosting Plans Keep It Running Smoothly
Web design is an evolving process, with new changes constantly taking place. This often requires updates to existing code. It is important to have a host that is able to manage updates to your website, which also requires website maintenance. Some hosting companies charge for updates and maintenance, which can be quite costly. It is important when owning a website that you have a host that will be able to manage the updates and keep your website secure. 1. What is Web Hosting? Web hosting is a service that allows you to host your website on a remote server and provides you with the ability to manage your site and content. Web hosting can be offered in the form of a shared hosting plan or a dedicated server. A shared hosting plan is where many websites share the same server and is generally cheaper. A dedicated server is where you have your own server with more processing power and storage, but it’s more expensive. 2. What is Website Maintenance? Website maintenance is a process that involves keeping your website up to date with the latest technology. This process can be done by updating your website’s software, making sure it has the latest security, updating the website’s content, and much more. If you are not sure how to maintain your website, you can hire a web maintenance company or even do it yourself with a little practice. To keep your website running smoothly, you need to keep it properly maintained. Without proper maintenance, your website will experience a slow down in performance, leading to poor user experience. 3. What are some of the benefits of web hosting? Web hosting is a service that allows websites to be created and hosted online. There are many benefits of web hosting, including the ability to manage multiple websites, run a blog, and having your website be accessible from any device. Web hosting can be used for personal use or business use. The cost of web hosting is not only affordable but also can be paid monthly or yearly. One of the benefits of hosting your website on a web hosting service is that it is easy to manage. When you host your website on a web hosting service, they take care of the hardware and software, which means that you don’t have to worry about any of that. This means that you will save time and money. Another benefit is that you have the ability to use your website anywhere in the world where a connection is available. You can use your website on your phone, laptop, tablet or even your television. You will also be able to use your website from multiple devices at once. You can also use your website from multiple countries. This will make your website accessible for users around the world. You won’t have to worry about having to translate your website. 4. What are the steps to hosting your website? If you want to host your website, there are a few steps that you will need to take. First, you need to choose a domain name. This is the name that people will type into their address bar to get to your website. You can either buy a domain name or if you have your own, you can use that. Next, you need to find a hosting company. This is where your website will be stored and run from. This company will have servers, bandwidth, and storage space. There are many different hosting companies out there so you can choose one that fits your needs and budget. After choosing a hosting company, you will need to sign up for an account. This is where you will give them access to your website and all its information so they can help you with any technical issues that may arise. Finally, you need to upload your website files on the hosting company’s servers. 5. Why is website maintenance important? Websites are a huge part of our lives, they are used to access information, make purchases, and to do many other things. Websites require regular maintenance in order to remain functional and without maintenance, a website can become useless. Regular website maintenance is important for a number of reasons. Some of the main reasons are that websites need to be updated to keep up with new technology and trends, websites need to be checked for malware and viruses, and websites need to be checked for broken links. Every website needs to be maintained for the site to be successful. If you don’t keep your website up to date, people may not use it and it could lead to potential damage to your business. By updating your website, you are helping it reach more people and get more traffic. Maintaining your website is also important because it keeps your website current and up-to-date with the latest trends. If you are looking for a website, you should probably get it designed by someone who knows what they are doing. Web designers can do a lot of things for you, like create your website, design your logo, and make sure your website is mobile-friendly. Yet, many web designers offer hosting for your website for free or at a low cost. Hosting your website with a web designer will give you the best service and the most professional appearance. There are some other benefits of hosting your website with a web designer too. For example, they can create SEO strategies to help improve your website’s ranking on search engines. Conclusion: There are many benefits of web hosting and maintenance, make sure you take advantage of them. If you are unsure about your current plan or like to learn more about the hosting and maintenance plans we offer at HeartWired, we would love to chat! Schedule a complimentary consultation today!
Read moreJun 2, 2022
“Buzzworthy Businesses” with Charles Johnston
"Buzzworthy Businesses" with Charles Johnston from HeartWired Digital Solutions from Buzz TV on Vimeo. Each week on “Buzzworthy Businesses” our host, Jesse Stakes, talks to business leaders around Jacksonville who are doing great things in the community. Today, Jesse talks with Charles Johnston from HeartWired Digital Solutions. HeartWired is a local digital marketing agency that focuses on helping small to medium sized businesses and nonprofits create a brand that stands out both on and offline. To learn more, visit https://heartwireddigital.com/
Read moreMar 23, 2022
How Often Do You Get Lost In The HTML or Coding Sauce?
No more struggles with the Tech… Do you find yourself stuck all the time because of technology? Do you ever reach the point of saying out loud “that’s it, I need an IT person to help me” Well with no shame at all, I am raising my hands up to the sky. This is where Charles Johnston comes to our rescue. Charles is a self-proclaimed ‘digital ninja’. He describes himself “a bit of a nerd that loves anything web or tech related”. Charles’s goal in life is to bring a bit of heart and compassion into IT by softening the blow for small to medium sized businesses and nonprofits needing to share their story. If you are trying to figure out how to escape the technology traps that you often get caught up on, the team at Heart Wired Digital Solution is there for you. Like Charles says: he is mission-minded and purpose-driven in making the world a little better than he found it. So today he is here to share some of his great tips with you. Take A Listen!
Read moreMar 7, 2022
The Horse’s Mouth
"The Horse's Mouth" with Charles Johnston and Stephen Pollan from Buzz TV on Vimeo. Our founder, Charles Johnston had the opportunity to grab a seat at Tommy Mac’s bar on The Horse’s Mouth with Tom McManus. He with additional guest Steve Pollan discussed marketing, branding and the year ahead.
Read moreFeb 10, 2022
B.O.O.S.T. Podcast – Compassion First Consulting EP89
Every brand has stories to tell. Charles Johnston is passionate to share those stories to engage, inform, surprise, delight, and impact audiences. He’s a web designer, speaker, marketing consultant and chief digital ninja at HeartWired Digital Solutions. They help small businesses and nonprofits define their brand identity and share their story online so they can increase revenue and donations. In this episode, you’ll learn the importance of a website in relation to someone's brand versus social media, how to define, then locate your target market, and more.
Read moreNov 6, 2021
Small Businesses Make for Great Partnerships
Running a small business is a fantastic opportunity to build relationships within your local community. Whether you offer products or services, have a brick and mortar or do everything online. One thing remains true, we cannot do it alone. Forging relationships within the community is vital to small business success. We at HeartWired have found that other small businesses make for great partnerships. Partnerships come in all shapes and sizes. For us we partner with local business owners quite often. Sometimes not so local in order to provide the services our clients expect and trust. In doing so we also are able to remain nimble and relatively affordable in providing the solutions that we offer. HeartWired is excited to announce that we have decided to expand our local commitment and partnerships in Jacksonville. We are one of the newest small business partners with our local hockey team, the Jacksonville Icemen. Okay, we realize that you might be scratching your head. Why a marketing agency like ours would see hockey as a opportunity to develop relationships in our community? Let us share a bit about how that journey unfolded. Many may or may not recall that Jacksonville as a city has a history with hockey teams. I am sure many are thinking of if not the current team, the Lizard Kings (1995-2000). Or perhaps the Jacksonville Barracudas (2002-2008). There is actually some hockey history that dates back even further. Dating back to a league that no longer exists the Eastern Hockey League. The first true professional hockey team was the Jacksonville Rockets (1964-1972). They played both in Jacksonville as well as shared space in St. Petersburg, Florida. Little did we know until we were discussing the opportunity to partner with the Icemen, that our owner’s grandfather was a part in bringing hockey to town back in the 60’s. We would be remiss if we did not also mention the Cleveland Barons that moved to Jacksonville only to shut down operations a year later. Unknowingly besides being a fan of the game for many years, our owner has some local hockey history as well. With all of that history, we are thankful that hockey is back in Jacksonville! Which brings us to the 2021-2022 hockey season. A season that kicks off its first home game to a sell out crowd at the Jacksonville Vystar Veterans Arena. We announced the partnership briefly when we first signed up a few weeks ago. We like many other Icemen fans are looking forward to a fantastic All-Star season ahead. What better way to come together as a community than to cheer on our local team. Sure other sports teams have draw power, but local sports teams represent the community. A community we at HeartWired are proud to call our home. Partnering with a small business within our own community to build relationships on and off the ice If you take a moment and look at the Jacksonville Icemen website. You will see how involved they are right here in Jacksonville. Also you can see the other great small businesses that have decided to come alongside their local team. Many of these are small business owners just like us that see the value of being a part of something bigger than ourselves. Having the opportunity to not only cheer on the Icemen on the ice. Building relationships with other like-minded fans and business owners in the stands. As well as other moments off the ice during the season at various events sponsored by the Icemen. We are looking forward to the drop of the puck and all the goals this year with the Icemen. If you would like to experience a game first hand, we would love to possibly have you as our guest, or put you in contact with one of the great team members at the Icemen. One advantage of doing business with a local team is they are able to cater more to your specific needs and budget. Joining the Jacksonville Icemen is a win win for everyone involved as we cheer on and support one another in our community. See you on the ice! PREVIOUS POST NEXT POST
Read moreOct 9, 2021
Growth Execution Podcast #0346 – Charles Johnston, HeartWired Digital Solutions
Charles Johnston, founder of HeartWired Digital Solutions, spoke on the Business Growth Execution podcast about running a customer-centric web design business.
Read moreSep 16, 2021
The Next Big Thing, Five Years and Counting
September 16, 2016 will mark a day that I will personally remember forever. It was the day I filed official paperwork for our business to do business in the beautiful State of Florida. It was the day that our first fictitious name was filed. It marks the day our original and still existent domain name was purchased from GoDaddy. Five years ago today so many milestones were only ideas, and with the help of our HeartWired family they have become a reality. As a small business that works with other small businesses and nonprofits, we realize the importance of recognizing the small achievements we have made along the way. We are well aware (sometimes a little more than we care for) that we cannot succeed alone. Today we celebrate us being supported by you. Whether you are a client, a friend, a business partner or a passerby… Thank you for supporting us! Five years feels like forever ago and yesterday at the same time. Things we would like to recognize that we have experienced over the last five years (this list is only part our/your story) Became members of the Jacksonville Chamber of Commerce Have an A+ rating with the Better Business Bureau Completed Cohort 8 of the Jax Bridges program with the Chamber Pro Member of GoDaddy (for domain purchases) Agency Partner with Flywheel (Hosting partner) Nominated for Small Business Leader of the Year Member of AIGA (the professional association of design) Past Board Member of SAFE Animal Shelter and Hope Bridges Member of the AMA (American Marketing Association) Agency Partner with Termageddon Small Business Partner with the Jacksonville Icemen Agency Partner with SharpSpring Referral Partner with Google WorkSpace We have also had the pleasure to serve many local and global clients throughout our journey. Some of the clients only came to us for a season, while others have been here since the beginning. Whether you still receive services from us, or moved on for one reason or another. Once a client, always a friend and part of the HeartWired family. We are thankful every single day for the trust that people put in us to serve their business or organization. On this special even of our anniversary, we want you to know that your trust and support has always been the biggest drivers for our continued growth! So what does the next five hold in store? Currently we are expanding our staff as well as resources. We just brought on new contractors who will be helping provide the level of service you have grown to expect. We are exploring new partnerships in order to be able to serve our clients better. We envision becoming a household name in the local Jacksonville community and beyond for providing purpose driven design and marketing for years to come. We look to the next five years as we did the last five years, with bold dreams, wide-eyed inspiration and the desire to do more to help others. If you would like to become a part of our mission minded journey to become an agency that makes a difference reach out to us, we are always looking for great (preferably local) talent. If you know someone who can use our services, we love referrals, they are and always will be our favorite kind of marketing. If you would like to discuss your business or organizations goals and develop a strategy to help reach them, let’s talk, our discovery sessions are complimentary. Lastly if you have been positively impacted by us over the past five years we would love to hear about it. Lastly if you would like your voice to be heard, we love Google and Facebook reviews. May the past five years be a drop in the bucket on the lessons learned, skills achieved and difference we have made. We are truly blessed and look to the future with anticipation on the joys and triumphs it will bring for you all! Book a discovery session today! PREVIOUS POST NEXT POST
Read moreAug 24, 2021
“Digital Champions” with Charles Johnston from Heart Wired Digital Solutions
Charles Johnston appeared on Digital Champions, a web series on Daily Ad Brief, to discuss marketing for small businesses and nonprofits.
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