The strongest factor for achieving success is self esteem. Believe that you CAN do it. Believe that you DESERVE IT. Believe that you WILL make it. Happy Monday everyone! #successcompanies #branding #designergrafico #marketingandadvertising #marketingandadvertising #publicityagency #businessdevelopmentconsultant

Branding: What are the basics and how to elevate your business? How can a branding agency help your business concept grow? Branding is a business concept that helps shape customer’s perception of a company, service and product. Branding uses markers to create identities within the market place giving businesses a competitive advantage through allowing them to stand out in the industry. Branding and marketing are two different concepts. Marketing is an action of promotion, research and advertisement performed by an agency to introduce a business to a growing number of customers. Where as branding is an ID build or further explored by a business alongside its branding agency. A branding agency specializes in analyzing, reviewing, refreshing and redirecting your business, brand and concept in a different direction that will allow your brand to stand out and speak for itself. Although a marketer and brand creator/ideator are not equal concepts an agency can provide both services given the presence of knowledge in both areas, such as the example of Highway 61. https://lnkd.in/eqzambdT  #marketing #brand #business #branding #businessdevelopment #businessbranding #businessadvice #businessadvertising #brandidentity #brandbuilding #brandawareness #brandingstrategy #brandconsultant #brandingdesign

WHAT is right mindset to dive into 2022, to kickstart and manifest a successful year?   New Year`s first Monday, is the first chapter of the book of Opportunities, the pages of which, each of us will fill in 2022. A new journey sets out in front of us, a path to elevate ourselves, to learn, grow, to experience life differently, and to write our stories through setting goals. Let us make a promise to ourselves today, let`s try to make 2022 a year of small aspirations with loud outcomes. Let`s to be gentler with ourselves, more curious about our surroundings. Let us be eager to learn more, enthusiastic about successes and equally mindful of our failures. Let`s reach forward to what lies ahead. What 2022 will bring to us, depends heavily on what we will bring to 2022. So…let us bring focus, passion, and positivity to our futures. After all, the future belongs to those who believe in the beauty of their dreams.   Best of luck and Happy 2022 to all! https://www.highway-61.ch/   #brandingstrategy #brandagency #growmybusiness #marketingagency #marketingandadvertising #marketing2022

Did you know that approximately 20%-30% of startup brands fail in the their first three years of being in business. About 40%-50% of brands fail in their next, first 5 years. In the next 10 years, an astonishing 70% of all business brands fail. Such shocking statistics reinforce the concern of brand and business failure is not nalways correlated with novelty on the market. A brand runs high risk of failure even after a decade in business. Head on over to our blog to find the reasons: Why most brands fail? https://lnkd.in/ebuXhD7U #brand #business #startup #statistics #marketingagency #marketingandadvertising #designergrafico #designlogo #designagency #business2business #businessdevelopment

At Highway 61 we focus on spreading our creativity in all of our areas of expertise. Packaging design allows for our imagination to run wild and morph into the highest form of expectation set by our clients and our team. Our designs definitely speak for themselves as they bring growth to the shelves of our clientele. Triveda is a renowned USA-based medical, pharmaceutical and cosmetics company. The company turned to Highway 61 with the mission of obtaining a packaging design for their kumkumandi and argan oil infusion. The oil infusion needed a crisp and eye catching design. The common denominator of all Triveda`s products is nature, and as such Highway 61`s design had to compliment the fundamentals of the enterprise. The first step was to conduct detailed research of both market competitors and available products by the client brand. The ultimate goal was establish trust in herbal medicine and homeopathy, alongside the effectiveness of natural remedies through design. Our design team came up with the concept of the gold leaf that perfectly complimented the color of the oil, whilst providing the ideal homage to nature and its outmost power of revitalization and regeneration. In order to allow the necessary spotlight for the golden leaf, we went with a simple white background set on a narrow cubic shaped box with complimentary black lettering. The end result was satisfactory to both Highway 61 and the client company. Sales increase and customer base growth accompanied the release of the product and its packaging. We look forward to Triveda’s next project as they expand their line of herbal medicine to the world. https://www.highway-61.ch/ #brandingidentity #brandingstrategy #brandagency #branddevelopment #branddesign #packagingdesign #logodesign