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GOLDTOE came to HireInfluence looking to engage key athletic influencers in target demographics to promote GOLDTOE athletic socks and engage audiences about the versatile qualities of the GOLDTOE brand. GOLDTOE is known for being much more than your typical sock, it is a high-quality, high-performing sock. The HireInfluence team set out to create an engaging campaign that would align the brand with high performing athletic influencers that, like GOLDTOE, were much more than what meets the eye.

GoldToe

Influencer Marketing

Campaign Management

Instagram is a Top Choice for Brand Marketing and For People Who Want to Follow Brands Instagram continues to be one of the top social media channels...

What Sells on Instagram?

Were Social Audio Apps a Pandemic Fad or Are They Here to Stay? About a month after pandemic shutdowns and social distancing restrictions were enforced in early...

Social Audio: The Rise of Voice & Marketing

Short-form Video is Taking Over the Internet. Here&#8217;s What You Need to Know. In 2021, it’s clear that marketers have discovered the power of video to engage,...

Your Guide To Short-Form Video

Influencer Marketing in the Music Industry: A New Shift in a Hyper-Competitive Space Music is a powerful force that affects people in all cultures throughout the world....

Influencer Marketing and the Music Industry

The Connections Between Podcasting &#38; Influencer Marketing While growth in social media usage is leveling off on individual platforms (with the notable exception of TikTok), podcasting is...

Podcasting and Influencer Marketing

Does Influencer Marketing Work for Attracting Generation X? Born between 1965 and 1980, and with a current age range of 41-56, Generation X is one of the...

Using Influencer Marketing to Attract Generation X

Does Influencer Marketing Work For B2B? If the term, “influencer marketing” makes you think of heavily-filtered social media stars selling beauty products or nutritional supplements on Instagram,...

Influencer Marketing in the Business-to-Business Space

Expanding Demographics and Changing Behaviors Have Transformed the Gaming Industry It’s not hyperbole to say that the gaming industry is booming. In 2020, gaming brought in $155...

How Influencers Changed the Game in Gaming

Photo via Emily from our Lee jeans campaign. Customer Acquisition Costs Will Continue to Rise as Competition Increases Online By now, most people know that COVID-19 lockdowns...

Influencer Marketing and Ecommerce

Photo via influencer Phi With a staggering level of competition, what are the best strategies for mobile app growth and success? Between the iOS App Store and...

Influencer Marketing and Marketing an App

blog

GoldToe on Blog

MTV came to Hireinfluence to launch the #MyMTVStyle influencer marketing campaign with the objective to promote the newest collection: Capsule Collection and its presence at Walmart through the use of Gen Z influencers. TikTok was recommended as the first launch point since it lines up with the Gen Z demographic and TikTok’s media vibe also aligns with MTV branding: which focuses on creative expression and legacy!

MTV x Walmart

HireInfluence partnered up with Nickelodeon brand to launch the #TMNTxWalmart influencer marketing campaign. The brand wanted to showcase the re-launched Rise of the Teenage Mutant Ninja Turtles series at Walmart featuring bedding, toys, and more. The creative pairing of an interior designer and our family influencers brought about the perfect combination to bring to life what the perfect TMNT lair would look like!

Nickelodeon #TMNTxWalmart 

Community Coffee requested the help of HireInfluence to debut a fresh new look and branding at the National Restaurant Association show in Chicago. The brand needed a powerful strategy that would inspire show attendees, drive booth traffic, engage patrons, and position Community Coffee as a forward-thinking brand. Additionally, Community Coffee aimed to build exposure for their new “Sweet Lemonade” product line both at the event and online.

Community Coffee #STYLEYOURPLATE

“Colors of Carlsbad” is an integrated marketing campaign designed to build the ‘Visit Carlsbad’ brand image with luxury travelers, culinary enthusiasts, wellness seekers, avid golf/tennis players, and families. The campaign goal was to make Carlsbad the hottest destination for Insta-worthy images and secure its presence as the city with the most attractive offering for travelers’ social media feeds.

Visit Carlsbad #ColorsOfCarlsbad

HiMirror was so pleased with the outcome of their previous influencer campaigns with HireInfluence, that they wanted to build off of that success. HireInfluence was tasked to create the HiMirror on-site event strategy to showcase the HiMirror product in an effective, hands-on way. NY based influencers were invited to a morning brunch where they were able to interact with the HiMirror product and learn its features while re-creating their morning routine. Creative elements were incorporated to k

HiMirror #MYMINIMIRROR

High-octane campaigns require fully customized, disruptive strategies. HireInfluence creates diverse, innovative, and powerful influencer experiences that go beyond industry norms in order to stand out from the noise and amplify your brand’s story at scale. We manage every step of the process with your goals and objectives as the driving force behind everything we do.
HireInfluence is an award-winning agency, serving the most established brands in the world since 2011. We provide full-service influencer solutions - including development of experiential strategies, hand curation + casting of right-fit talent, and execution of comprehensive, interactive, cross-channel promotions. We have been exceeding expectations for influencer agendas for over a decade - managing strategic campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, Adidas and many more.  

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HireInfluence

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