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Honest Agency transforms organizations into trusted and powerful brands. We help organizations build clarity around their brands, culture and messaging in order to attract the right people and clients.

Happy New Year from our team at Honest Agency! Sending you all the best wishes as you wrap up your 2022. 

Stay safe tonight; we'll see you in the new year!

#NewYearsEve #NewYears #2023 #BrandMarketing #HappyHolidays #HolidaySeason

Honest Agency

We’ve already experienced weeks of snow, but today is officially the first day of winter — and the winter solstice! 

We hope everyone is keeping warm and finding ways to enjoy the season's beauty. 

#WinterSolstice #FirstDayOfWinter #Winter2022 #GraphicDesign

#HappyHolidays to you and yours! We hope your holidays are filled with joy and laughter, surrounded by those you love.

Our office is closed next week so our staff can relax and celebrate with their friends and families. We'll be back on January 3rd — see you in #2023!

Congrats to @sydneynitychor1 (she/her) for finishing her 3-week #CreComm work placement! From social media and brand strategy to content creation and campaign development, she's impressed us across the board! 

Thank you, and good luck with your last semester at @redrivercollege!

We finally put our Christmas tree up last week. There's nothing quite like decorating for Christmas to put us in the holiday spirit!

#HappyHolidays #ChristmasTree #ChristmasTreeDecorating #HonestAgency #HolidaySeason

Twitter

Honest Agency on Twitter

Brand positioning is easily one of the most important elements of a powerful brand strategy. It is also one of the most misunderstood. In this article, we’ll explore how brand...
The post <a rel="nofollow" href="https://honestagency.com/the-ultimate-brand-positioning-guide/">The ultimate brand positioning guide for 2022.</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

Insights – Honest Agency

The ultimate brand positioning guide for 2022.

The ‘vision, mission, values and pillars’ strategic planning model we all know was originally taken from religious and military doctrine into western business use in 1941. In 1941, people got...
The post <a rel="nofollow" href="https://honestagency.com/five-ways-strategic-planning-has-changed/">Five ways strategic planning has changed – for the better.</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

Five ways strategic planning has changed – for the better.

Toaster ovens are great. Wait, no they’re not. At best, a toaster oven is a cheap substitute for the tool you really want – the toaster, or the oven (clever...
The post <a rel="nofollow" href="https://honestagency.com/is-your-brand-a-toaster-oven/">Is your brand a toaster oven?</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

Is your brand a toaster oven?

Every brand has a story. It’s how you share it that sets you apart. Great brand stories cast the customer in the role of the hero who embarks on a...
The post <a rel="nofollow" href="https://honestagency.com/six-elements-brand-storytelling/">Six Essential Elements of Brand Storytelling</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

Six Essential Elements of Brand Storytelling

Shakespeare, the greatest storyteller, said the eyes are the window to the soul. In business today, your brand story is the window to your organization’s soul. How clear is your...
The post <a rel="nofollow" href="https://honestagency.com/you-need-a-brand-story/">You need a brand story. (Here&#8217;s why.)</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

You need a brand story. (Here’s why.)

You’re planning to update your Credit Union website and want to elevate your member experience. Whether your site is outdated and desperately in need of a remake, or it’s new...
The post <a rel="nofollow" href="https://honestagency.com/six-key-considerations-in-planning-your-credit-unions-website-update/">Six key considerations in planning your credit union&#8217;s website update.</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

Six key considerations in planning your credit union’s website update.

If you&#8217;re about to invest six months to a year of effort and tens of thousands of dollars on your new Credit Union website, you want to be sure the...
The post <a rel="nofollow" href="https://honestagency.com/is-your-credit-union-ready-for-a-new-website/">Is your Credit Union ready for a new website?</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

Is your Credit Union ready for a new website?

For over twenty years, we’ve worked with hundreds of organizations, including First Nations and First Nation organizations, on the common issues of aligning culture, brand, and strategy to support long-term...
The post <a rel="nofollow" href="https://honestagency.com/how-organizational-culture-can-serve-first-nations/">How Organizational Culture can serve First Nations in the long run.</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

How Organizational Culture can serve First Nations in the long run.

Do you know a future graphic designer who could use a design scholarship? At Honest, we believe that Graphic Design should reflect the community it stems from, and in our back...
The post <a rel="nofollow" href="https://honestagency.com/manitoba-studio-fund/">The Manitoba Studio Fund Launches to support BIPOC Design Students</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

The Manitoba Studio Fund Launches to support BIPOC Design Students

Branding is widely debated among marketers and organizational leaders. Who drives the brand building function? What department is responsible? Who in an organization champions the brand? Who provides input into...
The post <a rel="nofollow" href="https://honestagency.com/what-is-branding/">What is branding?</a> appeared first on <a rel="nofollow" href="https://honestagency.com">Honest Agency</a>.

What is branding?

Blog

Honest Agency Blog

🥊 Logo Battles: Round 3 🥊
Designer vs. Art Director.
Avery Helm vs. Colin Sawatzky.
Who drew it better? You decide!

Your brand is more than a logo, but your logo is an important part of your brand expression. Having a well-implemented brand expression makes your brand memorable. That’s called “brand recall.” At Honest Agency, we put brand recall to the test. 

LOGO BATTLES 

Our staff battled it out over who could draw a logo better from memory. Here’s Avery and Colin's epic battle over Coca-Cola, lululemon and TOYOTA. Who drew it better?
 
Vote in our story!

#graphicdesign #design #designchallenge #graphicdesigners #brandexpression #brandidentity #brand #brandrecall #brandstrategy

Brand story is powerful. It connects people to brands, engages your customers, clarifies your message, and tells people who you are. 

Meet Kelly Francis and Rylan Reed from Clear Direction - Indigenous Consulting & Facilitation Services. With the help of our friends at Coelement Pictures, we created this video to help tell their story about why Clear Direction is uniquely qualified to work with Indigenous communities and non-Indigenous governments and corporations.

#brandstory #reconciliation #indigenous #branding #brand #brandmessaging #brandstrategy #indigenousfacilitation #indigenoushousing

Wishing you a safe and happy "All Hallows' Even" from our sp👀ky crew! 💉🐭🧟‍♂️👽

Do you know where the apostrophe in Hallowe'en comes from? 

An 18th century spelling of "Hallowe'en" was "All Hallows' Even" in which "even" meant "evening." 

Eventually, the "all" was dropped, "hallows' " and "even" became a closed compound, and the "v" was replaced with an apostrophe.

#halloween #happyhallowen #halloween2021 #halloweenfun #grammarpros #hallowseven

We're so excited to introduce MyCardia: a new cardiac clinic in #Winnipeg with state of the art diagnostic tests and cardiac treatment outside of a hospital setting. 

MyCardia is about empowering people to take an active role in their own cardiac health. We worked with the team to create a brand that reflects: 

💜Compassion and approachability. 
💙A focus on patient wellbeing. 
💜The absolute best cardiac care. 

Swipe through the photos to see some of their brand assets, like them on Facebook: MyCardia, and check out their brand new beautiful website at https://mycardia.ca/ 

#branding #newbrand #newbusiness #cardiaccare #brand #patientfocus #marketing #brandstrategy

Every First Nation has their own story, unique challenges and opportunities.

Branding can help you unite people, strengthen your culture and community, and advance your independence and sovereignty.

The best place to start is with a simple conversation. Contact us and we can schedule a time to talk. Email hello@honestagency.com.

Or read more about Honest's First Nation Building at honestagency.com/first-nations/

#firstnations #manitoba #branding

Facebook

Honest Agency on Facebook

*Honest Agency

We're so excited to introduce @mycardiaclinic: a new cardiac clinic in #Winnipeg with state of the art diagnostic tests and cardiac treatment outside of a hospital setting. 

MyCardia is about empowering people to take an active role in their own cardiac health. We worked with the team to create a brand that reflects: 

💜Compassion and approachability. 
💙A focus on patient wellbeing. 
💜The absolute best cardiac care. 

Swipe through the photos to see some of their brand assets, follow them @mycardiaclinic, and check out their brand new beautiful website at mycardia.ca.

#branding #newbrand #newbusiness #cardiaccare #brand #patientfocus #marketing #brandstrategy

Every First Nation has their own story, unique challenges and opportunities.

Branding can help you unite people, strengthen your culture and community, and advance your independence and sovereignty.

The best place to start is with a simple conversation. Contact us and we can schedule a time to talk: tap the Contact button at the top of our bio. 

Or read more about Honest's First Nation Building on our website: link in bio.

#firstnations #manitoba #branding

Today, we're throwing it back to one of @callumbeattie's favourite projects: @folklorama, circa 2009.

Here's what Callum had to say:

"Folklorama was the first project Sherril and I worked on together and it was the catalyst for our partnership. It was the first time we, as an agency, provided a client with strategic consultation that included a broad array of stakeholder groups. It shaped the future of the agency and had a profound impact on my life personally."

#ThrowbackThursday #MyFolklorama #brandstrategy #brandingagency #marketingagency

Meet three of our favourite artists: Avery, Shay and Emma, Honest Agency’s graphic designers. 

@averyhelm has been with Honest for five years and consistently demonstrates exceptional creative acumen based on her keen eye and natural problem-solving abilities. She tackles every design project with confidence and a perspective of the industry beyond her years. She is quick but careful and she excels in illustration.

Shay has been creating brand and advertising applications, social media, and designing beautiful and functional new websites for our clients for three years. She is a fast learner, practical and creatively curious. Shay brings fresh eyes to all our communication challenges, encouraging us all to question our perceived boundaries.

In just six weeks, Emma has created social media, branding and advertising designs for several Honest clients. Emma is perceptive, thoughtful in their designs, and always focused on creating solutions that have a positive impact.

#employeespotlight #design #communicationsdesign #branding #brandidentity #graphicdesign #graphicdesigne