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Hopscotch is a full-service digital marketing agency that delivers results. Our approach is different from the traditional digital marketing agency. We know from years of experience that an email campaign is only as good as your website. And your website is only as good as your content. That’s why we take a holistic approach known as “omnichannel marketing” by offering digital marketing packages. These complete packages are designed to focus on marketing strategies that have the highest impact on your business…and your success.

When was the last time you purchased something online without reading a review? Or, hired a local handyman without asking your social network for a recommendation first? This all feeds into your online reputation, and reputation management specifically is the effort to influence what and how people think of a brand or person when viewed online. #digitalmarketing 
#reputationmanagement

Hopscotch Marketing, LLC

Digital advertising has taken over the marketing industry in the last decade.  There are six main types of digital ads: display, social media, native, search, video and email marketing. The goal of each type is to increase engagement with your audience. #DigitalMarketing

Home of the FREE because of the BRAVE. We remember all who have given their lives for our freedom. God Bless America! #MemorialDay2021 #WeRemember

When it comes to SEO, there’s hundreds of factors that affect your ability to rank well in search engines, so how do you know which to focus on?
Let our team help you.
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Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases. #digitalmarketing #emailmarketing

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It’s hard to imagine a time when we had to commit to a product or service without first combing through reviews or comparative shopping online for hours. For the consumer, reading reviews before making purchases saves time, effort, and sometimes money. For brands, this means that a bad online reputation will usually result in a [...]

Hopscotch Digital Marketing

What is Online Reputation Management

With ever changing algorithms and increasing popularity, you might be wondering how exactly to increase your engagement on Instagram. Having a better understanding of how the Instagram algorithm works will aid you in knowing what to post, when to post it, and how to better engage with your audience. Here we’ll share some hacks that [...]

How to Increase Your Instagram Engagement

2020 has fundamentally changed the way that we interact in our day to day lives. As marketers, it has caused us to rethink the way that we interact with our customers, including reimagining what a customer experience strategy looks like in today’s digital world. Now more than ever, you need to meet your [...]

What Is Customer Experience & Why It’s So Important

Here at Hopscotch, we kind of geek out on checklists. They are critical to our client planning process, ensuring we, as an agency, deliver on time and on budget without letting details slip through the cracks. As we all find ourselves in new, uncharted times we felt the need to develop a COVID-19 Digital Marketing [...]

2020 Digital Marketing Checklist

With how accessible the internet is today, would you believe us if we told you the number of people who go online every day is still increasing? It’s true. And not surprisingly, the amount of time they spend online is increasing too. This is where digital marketing comes in. Marketing has always been about connecting [...]

What is Digital Marketing?

Hi! Thanks for stopping by. Collectively, we are Hopscotch Marketing. Individually, we are digital marketing pros from California to Virginia and in between. Along with our diverse backgrounds, we each bring a specific marketing skill and a deep passion for understanding and influencing consumer behavior. After all, that’s the ultimate goal of [...]

The Hopscotch Team

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Hopscotch Marketing, LLC Blog