Howell Liberatore & Associates, Inc.
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Howell Liberatore & Associates, Inc.
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SOCIAL MEDIA MARKETING
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Feb 27, 2019
Sandi Fortune Named Creative Director for Howell Liberatore & Associates
December 17, 2018 (Elmira, NY) – Howell Liberatore & Associates, Inc. (HLA), a full-service marketing communications agency based in Elmira, NY, is pleased to welcome Sandi Fortune as Creative Director. The agency manages advertising and marketing projects for businesses across Upstate New York and Pennsylvania and has been in Elmira for over 75 years. “We are thrilled to add Sandi to our team.” states Eiron Smith, President, Howell Liberatore & Associates. “She brings a wealth of design talent, knowledge and project management expertise to our Agency, and ultimately to our clients. Her own artistic ability and strong communications skills make this a perfect fit, as we continue to grow and compete in new markets.” Fortune has over 20 years’ experience with agencies like Smith Marketing Services and Garrity Communications, Goff Communications and her own design company. She has worked with a variety of businesses, including Corning Credit Union, Finger Lakes Wine Country, Corning Enterprises, LPGA Corning Classic, Mettler-Toledo Hi-Speed Inc., Hilliard Corp., NYSEG, Rockwell Museum of Western Art, Tompkins Trust Company, Cornell University, Corning Inc. and many more. Fortune has a B.S. Communications/Media with a concentration in Graphic Design from Fitchburg State University, Fitchburg, Massachusetts. She resides in the Corning area with her husband and son. Howell Liberatore & Associates, Inc.In its 76th year, Howell Liberatore and Associates, Inc. (HLA) is a full-service advertising and marketing communications agency. The Agency provides clients with advertising, public relations, print, broadcast, and digital media services. They serve Business-to-Business (B2B) clients in economic development, manufacturing, professional services, and technology sectors; and Business-to-Consumer (B2C) clients in travel, tourism, fine arts, financial services, health care, events, consumer goods, and numerous non-profits. Add This:
Read moreSep 12, 2018
Gabriele Momber Named Controller for Howell Liberatore & Associates
September 6, 2018 (Elmira, NY) – Howell Liberatore & Associates, Inc. (HLA), a full-service marketing communications agency based in Elmira, NY, is pleased to welcome Gabriele Momber as Controller. The agency manages advertising and marketing projects for business across Upstate New York and Pennsylvania and has been in Elmira for over 75 years. Momber has a Bachelor of Science in Accounting from Binghamton University, State of New York School of Management, along with an Associate of Science in Business Administration from Corning Community College. She also earned the title of State Certified IT Business Engineer from the Higher Technology School for Business Information Technology in Saarbrucken, Germany. Momber brings over 20 years of financial and IT experience to the agency through her work in manufacturing, non-profit and various accounting roles. In her new role, she will manage the electronic accounting functions of Accounts Payable and Receivable and maintenance of the General Ledger. Originally from Germany, Momber moved to the U.S. in 1998. She resides in Elmira with her two sons. “We are excited to have Gabi on our team.” states Eiron Smith, President, Howell Liberatore & Associates. “She has the financial skills and experience that make this a perfect fit for our agency, as we continue to provide personalized services to our existing clients and grow and compete in new markets.” Howell Liberatore & Associates, Inc. In its 76th year, Howell Liberatore and Associates, Inc. (HLA) is a full-service advertising and marketing communications agency. The Agency provides clients with advertising, public relations, print, broadcast, and digital media services. They serve Business-to-Business (B2B) clients in economic development, manufacturing, professional services, and technology sectors; and Business-to-Consumer (B2C) clients in travel, tourism, fine arts, financial services, health care, events, consumer goods, and numerous non-profits. More information can be found at www.HLAmarketing.com, on LinkedIn, Facebook or Twitter at @HLA_Marketing. Add This:
Read moreJan 4, 2017
Howell, Liberatore & Associates Wins Three Silver AIVA Awards
January 4, 2017 (Elmira, NY) - Howell Liberatore & Associates, Inc. (HLA), is proud to announce that we were recently awarded three silver industry awards: a W3 Award for our production of the Schuyler County Transportation Link Line video, and two silver Davey Awards for The Roper Center for Public Opinion Research (Cornell University) Tradeshow Display and the Transportation Link Line video.The W3 Awards honor the power of web creativity and excellence, and recognize the people behind award-winning sites, marketing programs, social content, mobile site/apps, and online video. In its eleventh year, the W3 Awards received over 5,000 entries.The Davey Awards honor small agencies with big ideas rather than large budgets. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. Both the W3 and Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA). “We are extremely pleased to have won three prestigious awards this year out of so many other worthy entries,” states Eiron Smith, president of HLA. “I’m very proud of our small team of incredibly talented professionals who put this kind of creative, out-of-the-box thinking into every project we do.” The Schuyler County Transportation Link Line video was created to help the people of Schuyler and neighboring communities understand the different transportation solutions that Schuyler County offers by creating an interactive, educational and fun video. The Roper Center Trade Show materials were designed and produced in a simple but sophisticated way to make it easier for the Roper Center to showcase their organization at trade shows. “We were once gain blown away at the creativity and quality of this year’s entrants. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity around the globe.” Said Linda Day, the director of the IAVA.More information about our projects, clients and services can be found at www.HLAmarketing.com. Follow us on LinkedIn, Facebook, Instagram and Twitter at @HLA_Marketing for interesting content, fun photos and marketing tips. About the Academy of Interactive and Visual Arts (AIVA) The Academy of Interactive and Visual Arts (AIVA) is an assembly of leading professionals dedicated to recognizing the rapidly evolving nature of traditional and interactive media. A diverse group of 750+ members from all 50 states and 15 countries worldwide, the AIVA's mission is to honor, promote and encourage creativity by providing a benchmark standard of excellence for evaluating media design, production and distribution. For more information about AIVA, visit www.aiva.org. About The Roper Center The Roper Center for Public Opinion Research, located at Cornell University, is one of the world’s leading archives of social science data, specializing in data from public opinion surveys. The Center’s mission is to collect, preserve, and disseminate public opinion data; to serve as a resource to help improve the practice of survey research; and to broaden the understanding of public opinion through the use of survey data in the United States and abroad. Founded in 1947, the Roper Center holds data ranging from the 1930s, when survey research was in its infancy, to the present. Its collection now includes over 22,000 datasets and adds hundreds more each year. In total, the archive contains responses from millions of individuals on a vast range of topics About Schuyler County Transit Schuyler County Transit is the public transportation system serving the villages of Burdett, Montour Falls, Odessa, Watkins Glen, and other areas in Schuyler County. Schuyler County Transit is committed to providing safe, convenient, and affordable transportation. Stops are made at Schuyler Hospital and Primary Care, Walmart in Watkins Glen, Tops/CVS, and the Human Services Complex in Montour Falls in addition to many other convenient boarding and departure points. Add This:
Read moreAug 8, 2016
Howell Liberatore & Associates, Inc. Hires Brad Bidwell As Webmaster & Systems Administrator
August 8, 2016 (Elmira, NY) – Howell Liberatore & Associates, Inc. (HLA), a full-service marketing communications agency based in Elmira, NY, is pleased to welcome Brad Bidwell as Webmaster & Systems Administrator to their growing team of creative marketing communications professionals. Bidwell has a Bachelor of Science in Software Development from Alfred State, and has spent 9 years working in the Information Technology field. He spent 8 years in the banking industry before joining HLA. He was IT End User Support, Computer Technician, and Systems Administrator for Pathfinder Bank in Oswego for 4 years. He also spent 4 years at Corning Credit Union as Systems Administrator and Web Developer. Along with his professional experience, Bidwell has also done some freelance work in web development and design for several small businesses. He and his family live in Corning. “We are very pleased to add Brad to our team,” states Eiron Smith, President, Howell Liberatore & Associates. “His technical skill and knowledge has not only improved our internal systems, but substantially enhances the quality of the website and online services we can offer to our clients.” Howell Liberatore & Associates, Inc. In its 74th year, Howell Liberatore and Associates, Inc. (HLA) is a full-service advertising and marketing communications agency. The Agency provides clients with advertising, public relations, print, broadcast, and digital media services. They serve Business-to-Business (B2B) clients in economic development, manufacturing, professional services, and technology sectors; and Business-to-Consumer (B2C) clients in travel, tourism, fine arts, financial services, health care, events, consumer goods, and numerous non-profits. More information can be found at www.HLAmarketing.com, on LinkedIn, Facebook or Twitter at @HLA_Marketing.Add This:
Read moreJul 14, 2016
Howell Liberatore & Associates, Inc. Wins Two Summit International Creative Awards
Elmira, NY – July 14, 2016 –Howell Liberatore & Associates, Inc (HLA) recently received two Bronze Summit Creative Awards from the Summit International Awards (SIA) 2016 Advertising Competition. HLA, a full-service creative advertising and marketing communications firm based in Elmira, earned a Bronze Award in the Business-to-Business Brochure Category for a capabilities brochure they created for Gannon Associates Insurance. In addition, HLA won a second Bronze Award in the Complete Branding Package category for a ‘Points of Inspiration’ branding package they created for The Arts Council of the Southern Finger Lakes. The Summit Creative Awards is a prestigious 22-year international advertising competition that offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. This year it drew more than 5,000 submissions representing 21 countries from five continents. Winners were selected in categories including: advertising, website marketing, emerging media, collateral, direct mail, public service and social marketing. "Each year, smaller advertising agencies and creative boutiques contribute more than $1 trillion to our economy creating everything from a prime-time TV spots to benches at local bus stops." said Jocelyn Luciano, Executive Director of the Summit International Awards. "A great deal of excellent work goes largely unrecognized by other award programs which can be dominated by large firms and their clients’ budgets. Our goal is recognize and reward these smaller shops for their contribution to the industry and the marketplace." “We are very honored to be the recipients of two 2016 Bronze Summit Creative Awards,” states Eiron Smith, President Howell, Liberatore & Associates. “Summit International levels the playing field for advertising and marketing recognition, giving smaller agencies like ours a chance to showcase the exceptional quality of work we provide to our clients. We not only have a great team at HLA but we have outstanding clients, it is nice to receive recognition that can be also be shared.”Add This:
Read moreApr 16, 2016
Howell Liberatore & Associates, Inc. Wins Gold and Silver Davey Awards for Design Excellence
Elmira, NY (November 18, 2015) – Howell Liberatore & Associates, Inc., (HLA) a full-service marketing and communications agency based in Elmira, N.Y., announced today they are recipients of one Gold and two Silver Davey Design Awards.In the Design - Print Collateral Category, the HLA custom design of the FLXopoly board game earned the agency a Gold Davey Award. FLXopoly is a monopoly-style game that highlights the Finger Lakes Region of New York State while commemorating the 125th Year Anniversary of the Watkins Glen Area Chamber of Commerce (2014). The Agency’s second gold statue. To view the game: click hereIn the Content & Marketing – Branded Social Media Campaign Category, HLA’s The Vision Center - #PicYourFrames integrated social media campaign was recognized with a Silver Davey Award - the Agency’s third silver statue. View the campaign: click hereAdd This:
Read moreApr 16, 2016
September is Hunger Action Month - Show Your Support & Turn Orange!
We heard that it's #hungeractionmonth and we wanted to do a little something to support our friends at the Food Bank of the Southern Tier andFeeding America. Go orange today, Sept. 3rd, and all month long in support of putting an end to hunger in the Southern Tier. Add This:
Read moreApr 16, 2016
How to Build Your Brand For Less
In today’s economy, it is all about getting the most out of your money. And it should not be any different when it comes to building your brand. There are such a wide variety of resources that you have at your disposal so you do not need to spend more money than absolutely necessary. If you are able to build your brand for less, why spend your money and time on things when you do not have to? One way to build your brand without spending any money is to have amazing customer service. Everything does not always go perfectly, so instead of getting aggravated, go over the top. Your customers are not going to tell their friends about the time that everything went smoothly, because frankly that is expected. Instead, they will tell their friends about the time that something went wrong but your company went above and beyond to fix the problem to ensure that they, as the customer, were satisfied. You want to get your name out there and be unforgettable, and you do not have to spend a lot of money to do so. Do not stick to a boring and bland advertisement to market your company. Go for something quirkier and entertaining that will get people to view it countless times. YouTube is a surefire way to make an impact on your customers but with a low budget. You could spend very little for a 90 second commercial that generates millions of dollars and viewers. People spend so much time on the internet these days, it would be almost impossible for them to ignore a commercial for your company if it was creative enough to generate millions of viewers. You do not have to rely solely on your company to build your brand. Find another brand similar to yours and collaborate with them. Partnering up with a bigger brand that already has an established audience will increase your own audience greatly and give your brand more notoriety. And if you are lucky, you might even get the bigger brand to cover expenses. Just like how two heads are better than one, so are two brands. I’m sure you can all remember how back in high school the “popular” kids were exclusive, which is what made most kids want to be a part of their group. The same can work for your brand. Pinterest got 10 million uses faster than any other site, and much of that can be credited to their members-only services. Pinterest’s exclusivity contributed greatly to the popularity and quick recognition of their brand. People love being the first to know about a new brand, especially if it is exclusive. Playing hard to get can work wonders when building your brand. You do not need to plan out a large budget in order to build your brand into something bigger. Sometimes it is the small and simple things that can take your brand to the top. Do not focus so much on spending a lot of money to get your company noticed. Instead, focus on the little things that barely cost any money at all. It is the little things in life that matter, and the same goes for building your brand. Add This:
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