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Our focus is to help growing manufacturing, B2B and service businesses define brand strategy, develop sustainable brand messaging and implement marketing tactics effectively and consistently through insightful big ideas, intuitive innovation and inspiring creative solutions.
We are known for helping admired businesses more effectively tell and share their stories by communicating their brand strategy, positioning and differentiating their brands across all relevant media outlets.
Hummingbird Creative Group’s diversity of clients, projects and backgrounds creates an ever-changing professional work environment that is challenging, rewarding, creative and respectful of ideas and individuals. 

Today is "Get to know your customer day"! Read more to learn what your customers may want in 2023 &gt; https://t.co/b4QIdmezil

#gettoknowyourcustomerday2023 #hummingbirdcreativegroup

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Everything that is done in this world is done by hope.

#HummingbirdCreativeGroup #whereideastakeflight #MLKDay2023

The Army is putting the finishing touches on a new ribbon to be awarded to soldiers who help convince someone to join the service.

#marketing #militarymarketing #USArmy

Happy National Pharmacist Day!  Today we celebrate the differences pharmacists make in patients’ lives each day. 

#nationalpharmacistday2023 #pharmamarketing #hummingbirdcreativegroup #whereideastakeflight

Integrating branding into everything your business says and does will make it a high priority. Since branding is differentiation, companies should be able to live the brand at every level.

Learn more about what it means to prioritize brand building at https://t.co/8N82Ythsoc

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We designed our 2021 study to explore how professionals think about the value of a strong brand and what characteristics they associate with strong brands. All of the respondents rated the four aspects of branding — strategy, identity, awareness and loyalty&#160;— as very important. And all agreed on the top element of a strong brand: position of expertise or thought ... <a href="https://hummingbird-creative.com/what-thought-leadership-is-and-how-to-incorporate-it-into-your-branding/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/what-thought-leadership-is-and-how-to-incorporate-it-into-your-branding/">What Thought Leadership Is and How To Incorporate It Into Your Branding</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Hummingbird Creative Group

What Thought Leadership Is and How To Incorporate It Into Your Branding

All the respondents in Hummingbird’s 2021 study embraced the importance of the four aspects of branding: loyalty, strategy, awareness, and identity. No matter which attitudinal segment the participants fit best in, they all agreed that these four aspects of branding are “very important.” At Hummingbird, we talk a lot about these aspects. We agree with the professionals we surveyed — ... <a href="https://hummingbird-creative.com/4-key-aspects-of-branding-brand-loyalty-strategy-awareness-and-identity/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/4-key-aspects-of-branding-brand-loyalty-strategy-awareness-and-identity/">4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity

Would you say your organization considers brand building a high priority? Nearly 60% of respondents to our 2021 study say their organizations do, but we noticed big differences among the segmented groups: We asked these same leaders whether branding should be a priority in their organizations. Not surprisingly, 36% of Brand Believers agreed it should be while 28% of Metrics ... <a href="https://hummingbird-creative.com/prioritizing-brand-development-how-to-make-your-brand-a-priority/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/prioritizing-brand-development-how-to-make-your-brand-a-priority/">Prioritizing Brand Development: How to Make Your Brand a Priority</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Prioritizing Brand Development: How to Make Your Brand a Priority

Hummingbird’s 2021 research initiative revealed that Metrics Masters have the best understanding of their company’s customer journey, keeping their fingers on the pulse of analytics. These data experts do the most measuring, compiling the most information. They want to understand how many leads convert to sales, what kind of return the latest ad spend generates, and how successful their organization ... <a href="https://hummingbird-creative.com/measuring-organizational-success-holistically-for-the-best-results/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/measuring-organizational-success-holistically-for-the-best-results/">Measuring Organizational Success Holistically for the Best Results</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Measuring Organizational Success Holistically for the Best Results

Agencies tend to offer a team of people with different strengths, as opposed to hiring one person in a role inside a company. So, with the spend a company would normally use to cover one person's salary, that company can buy a wealth of broad and deep expertise when working with an agency.
The post <a rel="nofollow" href="https://hummingbird-creative.com/the-pros-and-cons-of-working-with-an-agency-for-brand-development/">The Pros and Cons of Working with an Agency for Brand Development</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

The Pros and Cons of Working with an Agency for Brand Development

Hummingbird’s 2021 survey of marketing decision-makers revealed their belief that having a strong brand is important partly because they see buyers of their organizations — both business-to-business (B2B) and business-to-consumer (B2C) — as requiring their providers to have a strong brand.
The post <a rel="nofollow" href="https://hummingbird-creative.com/why-brand-strength-matters-4-significant-effects-on-b2b-and-b2c-businesses/">Why Brand Strength Matters — 4 Significant Effects on B2B and B2C Businesses</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Why Brand Strength Matters — 4 Significant Effects on B2B and B2C Businesses

Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn&#8217;t generally familiar with branding development or interested in making it a priority&#8230;but they&#8217;re in a powerful position when it comes to ... <a href="https://hummingbird-creative.com/wondering-why-business-leaders-should-embrace-brand-development-here-are-3-good-reasons/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/wondering-why-business-leaders-should-embrace-brand-development-here-are-3-good-reasons/">Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons

Would you agree that having a strong brand is critical if you want your business to be a market leader? If you said yes, you&#8217;re in the majority&#8230;along with 86% of the professional leaders Hummingbird surveyed in 2021.&#160; Our survey was part of a larger initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect ... <a href="https://hummingbird-creative.com/branding-strategy-how-to-build-strong-brands-for-maximum-business-value/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/branding-strategy-how-to-build-strong-brands-for-maximum-business-value/">Branding Strategy — How To Build Strong Brands for Maximum Business Value</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Branding Strategy — How To Build Strong Brands for Maximum Business Value

Hummingbird&#8217;s 2021 initiative to understand how professionals think about a strong brand revealed some surprising statistics: 35% of respondents said they aren&#8217;t sure they know all the elements of a strong brand. Among those who aren&#8217;t as familiar with brand development and are less likely to prioritize it (we call those Disengaged Doubters), the number is even higher! 63% said ... <a href="https://hummingbird-creative.com/building-a-strong-brand-presence-incorporate-4-key-elements/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/building-a-strong-brand-presence-incorporate-4-key-elements/">Building a Strong Brand Presence? Incorporate 4 Key Elements</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.

Building a Strong Brand Presence? Incorporate 4 Key Elements

In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands. Among 153 participants in our study, all had ... <a href="https://hummingbird-creative.com/hummingbird-creative-group-reveals-secrets-to-branding-strategy/" class="more-link">Read More</a>
The post <a rel="nofollow" href="https://hummingbird-creative.com/hummingbird-creative-group-reveals-secrets-to-branding-strategy/">Hummingbird Creative Group Reveals Secrets to Branding Strategy</a> appeared first on <a rel="nofollow" href="https://hummingbird-creative.com">Hummingbird Creative Group</a>.