IC Group on Blog

IC Group on Blog

Jan 21, 2019

We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty Read more The post The True Value of a Loyal Customer appeared first on IC Group.

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Nov 30, 2018

Social media has continued to grow as a customer service platform, making it an essential aspect of the overall customer experience. We Read more The post Getting Social with Dan Gingiss appeared first on IC Group.

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Oct 15, 2018

If you’re running a loyalty program, you probably have two main financial objectives: lower program costs and drive more revenue. In many Read more The post How to Lower Costs AND Lift Revenue in Loyalty Programs appeared first on IC Group.

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Aug 17, 2018

The post The Past, Present, and Future of Customer Experience with Blake Morgan appeared first on IC Group.

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Jul 20, 2018

Have you ever thought about how customer experience intersects with customer loyalty? What… it’s just me!? There are so many factors that Read more The post How Customer Experience Can Shape Loyalty appeared first on IC Group.

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Jul 9, 2018

Hey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit Read more The post How Brands Can Build a Passionate Consumer Base Like Sports Fans appeared first on IC Group.

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Jun 8, 2018

Loyalty programs have never been perfect, and they may never be… but we think they could certainly be better. In many loyalty Read more The post Why You Should be Leveraging Sweepstakes to Boost Customer Loyalty appeared first on IC Group.

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Apr 18, 2018

The post How Not to Engage Loyalty Members appeared first on IC Group.

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Apr 3, 2018

The post The 7 Easiest Ways to Build Customer Loyalty appeared first on IC Group.

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Mar 9, 2018

IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to Read more The post IC Group Continues Investment in Fannex Alongside New Investor appeared first on IC Group.

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