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SOCIAL MEDIA MARKETING
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Jul 12, 2022
It is no secret that numerous SMEs in Singapore have had their fingers burnt from their engagement with a digital marketing agency. To quote Eugene from i.Poise Design, a boutique firm in Singapore: “Even after advertising for 1 year and spending nearly $15,000 with this company, we had hardly 2 genuine leads and any ROI” The right […] The post 7 Types of Digital Marketing Agency in Singapore that you’ve always mistaken as the same appeared first on Ice Cube.
Read moreNov 22, 2021
Unlike advertising on traditional mediums such as Straits Times where you fork out $7000 to buy a ”half-page ad space” , things are very different on Facebook. So how much will it cost to advertise on Facebook? One of the biggest difference in ads pricing on Facebook vs traditional media is the flexibility in choosing […] The post How much does it cost to do Facebook Advertising in Singapore? appeared first on Ice Cube.
Read moreNov 21, 2021
YouTube is the second-most visited website (on a monthly basis) in the world, with 1.9 billion monthly active users. In Singapore, YouTube comes in as the most popular social media platform ahead of Facebook and WhatsApp, at 88.7% penetration rate! That’s why YouTube is far more than just a video-sharing platform – it’s one of the most important […] The post YouTube Ad Costs in Singapore – Are YouTube Ads Worth the Money? appeared first on Ice Cube.
Read moreNov 17, 2021
When it comes to Facebook marketing, recent months has been nothing short of happening. In mid-2021, iOS 14.6 update dealt a massive blow to Facebook that cost them an estimated $10billion. Facebook was also under a lot of fire for privacy issues. Towards the end of the year, Facebook also announced the change of its […] The post 9 traps of facebook marketing that causes Singapore business owners to burn time and money appeared first on Ice Cube.
Read moreJan 15, 2021
One of the biggest challenges that you face as a business owner is to get your marketing to engage your prospects. The average person sees 1,700 banner ads per month. When you add online videos, newspapers, billboards, radio, and TV, it’s easy to see that consumers are inundated with ads. That’s why it’s so vital […] The post 3 ways to market like you are reading your prospects’ minds appeared first on Ice Cube.
Read moreJun 1, 2020
The COVID-19 crisis has made businesses scrambling to survive. Various business restrictions, decreased consumer spending, and a global economic slowdown means revenues and profits have taken a dramatic hit. But this doesn’t mean that you should be sitting idle waiting for this to pass over. You want to be proactive and take the necessary steps […] The post 5 COVID-19 Marketing Tips for Small Businesses appeared first on Ice Cube.
Read moreNov 15, 2019
In any market, only 3% of your target are actively searching your product. Find out how you can maximize your exposure and reach out to the untapped market. You are marketing to a different segment of audience when running ads on Google vs Facebook. The approach has to be tailored to each platform. The post Google vs Facebook ads: How to reach the untapped market? appeared first on Ice Cube.
Read moreOct 1, 2019
The post How to speak at the “same level” as your target audience and resonate with them? [Video] appeared first on Ice Cube.
Read moreJul 25, 2019
The post The real reason customers don’t buy from you [Video] appeared first on Ice Cube.
Read moreJul 23, 2019
As an advertiser spending more than 1million dollars each year across different industries, we gleaned several lessons about digital marketing in Singapore. Here’s the thing; Most of our digital marketing practices here hail from the United States but advertisers need to know that there are nuances in doing digital marketing in Singapore. In fact, many […] The post Digital marketing in Singapore 101: 5 things you need to know appeared first on Ice Cube.
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