Iconic Digital Marketing
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Iconic Digital Marketing
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SOCIAL MEDIA MARKETING
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Jan 11, 2023
What the Heck Is ‘Voice Search Optimization’ and How Do I Incorporate It Into My Website Strategy?
Voice search optimization is an increasingly important aspect of search engine optimization (SEO) for websites. With the widespread adoption of voice assistants, such as Amazon’s Alexa and Google Home, more and more people are using voice search to find information online. This means that it’s important for businesses to optimize their websites for voice search […] The post What the Heck Is ‘Voice Search Optimization’ and How Do I Incorporate It Into My Website Strategy? appeared first on Iconic Digital Marketing Agency.
Read moreDec 8, 2022
How to Enter the Metaverse
Have you heard about the metaverse? It’s a hot topic in gaming, tech, and even digital marketing — but start reading about it, and it’s easy to feel like you’re in over your head. It’s being called the future of the digital world, and the good news is that you don’t have to be an […] The post How to Enter the Metaverse appeared first on Iconic Digital Marketing Agency.
Read moreOct 18, 2022
How To Build a Brand When You Don’t Believe in Branding
What comes to mind when you hear the term “build a brand”? Maybe it’s a logo, a color scheme, or a tagline. It’s true that these are all elements of a brand. But perhaps what you should be thinking is this: a brand is the heart and soul of a business. Not convinced? Take a […] The post How To Build a Brand When You Don’t Believe in Branding appeared first on Iconic Digital Marketing Agency.
Read moreMay 26, 2022
Facebook’s Latest Ad Changes and What It Means for Your Ad Strategy
Nothing connects consumers to brands more directly than digital advertising. Whether you’re a local nonprofit or a Fortune 500 company, digital ad strategies are one of the best ways to promote your brand. But if one thing is certain, it’s that change is inevitable in digital advertising. Facebook has already introduced several major changes to […] The post Facebook’s Latest Ad Changes and What It Means for Your Ad Strategy appeared first on Iconic Digital Marketing Agency.
Read moreApr 27, 2022
Defining Your Digital Marketing Strategy for a Cookieless Future
The digital world is becoming more convenient and more immersive by the day. Precise data analytics, ad targeting, and refinement of features like geo-location tracking and artificial intelligence are creating a seamless customer experience. But at the same time, concerns around privacy and data protection are on the rise. And cookies — the technology that […] The post Defining Your Digital Marketing Strategy for a Cookieless Future appeared first on Iconic Digital Marketing Agency.
Read moreMar 25, 2022
Tone and Voice: The Secret to Captivating Customers and Building Brand Loyalty
You’ve probably heard it before: branding is important. Things like defined logos, colors, and themes differentiate your company, boosting sales and driving better customer relationships. But what if we told you visual brand identity is just one part of great marketing? Your content — what you say and how you say it — furthers your […] The post Tone and Voice: The Secret to Captivating Customers and Building Brand Loyalty appeared first on Iconic Digital Marketing Agency.
Read moreFeb 28, 2022
What We Can Learn From Super Bowl Commercials
The Super Bowl is the most-watched broadcasting event in the United States. Viewership for the 2022 Super Bowl alone came in at over 101 million. In fact, it claims the top 30 spots for highest viewership of any broadcast, aside from the final episode of M*A*S*H in 1983. Since the Super Bowl garners more attention […] The post What We Can Learn From Super Bowl Commercials appeared first on Iconic Digital Marketing Agency.
Read moreJan 25, 2022
Humanizing Your Brand and Making It Your Customers’ Best Friend
What makes humans different from robots? Personality. Well, a lot of things make us different, but personality is a big one. Your personality makes you who you are and helps you form relationships with other people. Without that personal element, interactions feel transactional and meaningless. And that’s true whether you’re interacting with another person… or […] The post Humanizing Your Brand and Making It Your Customers’ Best Friend appeared first on Iconic Digital Marketing Agency.
Read moreAug 9, 2021
What Makes a Great Guerrilla Marketing Campaign?
We often best remember the things that break with our expectations of reality. Things that happen outside of our routine are more likely to stick with us–for example, we’re more likely to remember the events of a milestone birthday, compared to what happened on a random, ordinary Wednesday. This is why subverting expectations is such […] The post What Makes a Great Guerrilla Marketing Campaign? appeared first on Iconic Digital Marketing Agency.
Read moreJul 7, 2021
Why Curiosity Is Good For Business (And How To Foster It)
An overwhelming amount of research indicates that when businesses promote curiosity as part of their company culture, they tend to see amazing results. High levels of curiosity in the workplace have been connected with better solutions to company problems, better relationships between employees, decreased stress, and overall better job performance. Most business leaders know this–and […] The post Why Curiosity Is Good For Business (And How To Foster It) appeared first on Iconic Digital Marketing Agency.
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