IdeaBank Marketing
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SOCIAL MEDIA MARKETING
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Oct 19, 2022
Case Study – Nebraska State Fair 2022
Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to hear to be prompted to attend and finding where those messages would be placed to reach each target. We developed the plan, then attacked the creative and placement. Throughout the entire time we were meeting with the State Fair team to learn more about how we could help them reach their goals. In the…
Read moreJul 14, 2022
IdeaThon helps boost Immigrant Story Walk attendance
The Multicultural Coalition’s Immigrant Story Walk proves that good marketing gets results — in the form of better attendance, a better event and more people reached with their message. IdeaBank Marketing chose the coalition as the recipient for its first-ever IdeaThon. Within 24 hours on July 22-23, 2021, IdeaBank created $36,875 worth of services and resources to help the nonprofit agency promote its event. Attendance was up 63% at the Immigrant Story Walk on June 11 at Stuhr Museum, compared to the…
Read moreJun 24, 2022
Billesbach and Potratz join IdeaBank Marketing
IdeaBank Marketing in Hastings continues to expand its team by adding Ginger Billesbach as project manager and Kelli Potratz as front end developer and designer. Billesbach provides support to IdeaBank’s account executives, manages project traffic and assists with client needs. She previously worked as memory care manager at the Kensington, business supply specialist and marketing coordinator at Eakes Office Solutions, and account manager at Double Eagle Beverages. Billesbach…
Read moreJun 23, 2022
IdeaBank receives top industry award for video
HASTINGS — IdeaBank Marketing in Hastings has won the highest award available in the 43rd annual Telly Awards, which honor excellence in video and television across all screens. IdeaBank won the Silver Telly in Promotional Video-Recruitment for “Join the Dream Team,” a video created for New…
Read moreFeb 23, 2022
Good ways to share bad news
Every business owner has received the phone call — or will some day — from an employee: “Boss, we have a problem.” It doesn't matter if it's a threat or a mistake or a false alarm: The stress and pressure are on. Time to start putting out the fire. The big question is how to communicate the situation. Who do we tell? How do we tell them? How much do we tell them? When do we tell them? Why even bother, since the situation is over? Are you considering keeping it quiet? After all, why spread bad news about your organization? How can that be a good idea?
Read moreAug 4, 2021
What a difference a day makes!
IdeaThon's Jam-packed 24 Hours Nets $36,875 Worth of Resources for Multicultural Coalition Representatives of the Multicultural Coalition of Grand Island met with IdeaBank at 11 a.m. July 22. Less than 24 hours later, they received $36,875 worth of services and resources to promote their Immigrant Story Walk. IdeaBank's first-ever IdeaThon had clearly exceeded expectations. Audrey Lutz, Multicultural…
Read moreJun 24, 2021
IdeaThon 2021 Recipient: Multicultural Coalition
Multicultural Coalition chosen as recipient for IdeaThon 2021 IdeaBank Marketing has chosen the Multicultural Coalition of Grand Island to receive 24 hours of free marketing services in its first-ever IdeaThon. Jack Sheard (left) and Sherma Jones (right) from IdeaBank notified Audrey Lutz (center) from Multicultural Coalition that their application…
Read moreJun 4, 2021
Staff Spotlight: 3D modeling is a homecoming for Hudson
Thomas Wolfe said you can’t go home again. But, if you’re Darin Hudson, you can bring home to you — at least, a smaller version of it. Through the marvel of 3D printing, Darin has re-created his boyhood home in 0.0235 scale. “Houses aren’t forever,” Darin noted. The home where he grew up still stands in Gothenburg, but none of his family live there anymore. To…
Read moreMay 6, 2021
A brand for a different kind of health care
Katie Peters had been thinking for more than a year about a better way to deliver health care. The kind of clinic she had in mind would be new to many in central Nebraska. Summing it up in a few words would be a challenge. “She had a name in her head,” said Sherma Jones, IdeaBank partner. It was a Latin word that meant healthy, strong or robust, but to the average person, it sounded like someone’s…
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