Jan 6, 2022
TikTok Ads & Products Under The Microscope
During the early days of the pandemic, TikTok stepped into the social marketing scene with a bang (more like a supersonic boom) and progressed into a strong advertising tool for brands looking to gain exposure among an audience that is now a billion strong. Audience and Micro-Influencers Advertising is widely available to brands of […] The post TikTok Ads & Products Under The Microscope appeared first on Ideabar.
Read moreDec 15, 2021
Why Buy Local?
Why Buy Local? We hear it everywhere: Buy Local, Small Business Saturday, Support Local, but do we really know why? Do we know what these initiatives mean and how they impact our country and local businesses? Supporting local helps sustain the local and national economy, while having a direct, positive impact on the individuals who […] The post Why Buy Local? appeared first on Ideabar.
Read moreDec 8, 2021
6 Packaging Design Trends for 2022
The way a product is packaged can create a dynamic, engaging story about your brand. At Ideabar, we keep our finger on the pulse of packaging design. Here are six trends to watch in 2022. Sustainable Packaging As we become more conscious about the environmental impacts of producing, packaging and distributing products, brands are […] The post 6 Packaging Design Trends for 2022 appeared first on Ideabar.
Read moreDec 2, 2021
Enhancing the Health & Wellness E-Commerce Experience
The number of health-focused shoppers continues to grow. The global health & wellness industry market was valued at over $1.5 trillion as of April 2021. The COVID-19 pandemic inspired a renewed focus on health for many. Actively avoiding illness became top priority for most. And as workplaces, schools, restaurants, and gyms temporarily closed, people worldwide […] The post Enhancing the Health & Wellness E-Commerce Experience appeared first on Ideabar.
Read moreNov 17, 2021
Steps to a Successful Photoshoot
Every photoshoot has its steps and procedures. I have listed the important milestones of the photoshoot process that have been our formula for successful photoshoots in the past: 1. Develop a schedule and shot list When developing a shot list, it is very important to understand the client’s vision. Once we are aligned with […] The post Steps to a Successful Photoshoot appeared first on Ideabar.
Read moreOct 27, 2021
StratFest Spotlight 2021: How to Get an Idea to Spread Like a Virus
Cultural anthropologist Joshua Baze has spent the past 25 years exploring the intersection of culture, commerce and technology. He has spent a lot of time studying memes across social platforms to understand the strategies for their success – ultimately using them as a benchmark for understanding how to get an idea or concept to catch […] The post StratFest Spotlight 2021: How to Get an Idea to Spread Like a Virus appeared first on Ideabar.
Read moreOct 13, 2021
The Benefits of Becoming a B-Corporation
Today’s consumers are searching for brands that drive positive societal and environmental change. The internet has made it easy for anyone, anywhere, to purchase products and services based on a brand’s social responsibility, inclusiveness and environmental impact. But with more than 400 ecolabels globally, how do we know we can trust these brands to prove […] The post The Benefits of Becoming a B-Corporation appeared first on Ideabar.
Read moreOct 8, 2021
Building an Effective Google Search Engine Marketing Campaign
SEM or search engine marketing is one of the most powerful ways to drive qualified consumers to your website to engage with your business. This is because it falls on the demand-capture side of digital marketing – you’re able to serve detailed ads that align with consumers who are actively searching for your product or […] The post Building an Effective Google Search Engine Marketing Campaign appeared first on Ideabar.
Read moreSep 29, 2021
Who is Generation Disruption & Why Do They Matter?
As marketers, we know the importance of acquiring customers. We also know that not all customers fall into the same box. A common strategy implemented to segment your audience is generational marketing, which consists of targeting a specific generation of people. Research is conducted to access the changing views of each generation: Baby Boomers (1946-1964), […] The post Who is Generation Disruption & Why Do They Matter? appeared first on Ideabar.
Read moreSep 24, 2021
Revenge Travel: Is It Enough to Bring Tourism Back?
Restless travelers are ready to bring back leisure tourism and according to a recent study, the numbers are confirming it. Airports are busy again, hotel rates are on the rise, and beach destinations have been as close to “normal” as we’ve seen since early 2020. Tourism and hospitality will not return to “business as […] The post Revenge Travel: Is It Enough to Bring Tourism Back? appeared first on Ideabar.
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