Dec 29, 2022
2022 Roundup: Get equipped with takeaways from this year’s must-read articles
In recent years, people have been doing things differently from the way they did them in the past. Marketing is a fast-paced world. As someone in the field, you need to stay on top of things to keep up with your audience and remain relevant. Marketers face a challenge today in reaching audiences that are […]
Read moreNov 30, 2022
Are Companies In Singapore Neglecting Cyber Security?
Companies in Singapore find it tough to keep up with the rapidly evolving cybersecurity threat landscape. As digitalisation continues to increase, so too does the importance of having strong cybersecurity practices for businesses, big or small. In evaluating cyber risks, it’s tempting to eliminate the costs that don’t directly affect production. If your business has […]
Read moreOct 31, 2022
How Singapore Brands Can Stay Ahead In The Social Commerce Game In 2023
Social commerce is a growing area of the retail industry. Today people are doing more shopping on social media platforms than ever before, and social media play a major role in brand awareness, customer acquisition, and sales. This upcoming business model and strategy will allow you to drive online sales directly on social media platforms […]
Read moreSep 29, 2022
How To Measure Performance Marketing And Get More Data In 2023
Digital marketers get all the heat these days. Before and after every campaign, reporting statistics on the impact of your digital marketing strategy is part of the job. However, are you reporting the right ones, and determining the success of your campaign correctly? With digital marketing having a competitive space post-pandemic, the pressure to get […]
Read moreAug 26, 2022
Increase Conversion Rate (CRO) For Your Ecommerce With Latest Strategies
Driving traffic to your eCommerce is just the beginning of it all. To increase your eCommerce sales, you need to improve your eCommerce page experience and work on a conversion rate strategy. Getting a site visitor to take desired action on your eCommerce and converting them into paying customers is every business owner’s goal. How […]
Read moreAug 2, 2022
Learn The Latest Growth Strategies of Ecommerce Retail
Influenced by the global pandemic, the retail industry had to reform its entire strategy and start looking to invest in new tech to meet new online sales and consumer demand. The pre COVID-19 omnichannel retail approach is more online and less offline, syncing the two is important. The traditional brick & mortar approach now needs […]
Read moreJun 30, 2022
How To Create Better Customer Experiences With Automation (ACX)
Customer experience management has gotten more challenging than it was before the pandemic. There is less tolerance for tardiness, bad service, and incompetency. Customers’ expectations and engagement patterns have also changed. Buyers are not going to stick around for a brand that doesn’t deliver a rewarding and seamless customer experience. According to a Hubspot survey, 80% of […]
Read moreMay 31, 2022
Top 5 SEO Ranking Factors That Really Matter This Year
Search engine optimisation needs a constantly evolving and updating of combination strategies that help online businesses keep up with google ranking. At iFoundries, our SEO experts are on their toes, constantly keeping their knowledge up-to-date in order to help clients optimise and achieve their campaign goals successfully. Here are the top 5 factors we have identified […]
Read moreApr 28, 2022
How To Make Your 2022 Cart Abandonment Emails Close Deals For You
E-commerce entrepreneurs, what do you do when your shopping cart abandonment rate goes high? How do you recover lost sales? Online shoppers abandoned their carts because “ they were just browsing”. Do you know tips and strategies so you can apply for shopping cart abandonment emails to capture missed revenue? The modern online shopper is […]
Read moreMar 31, 2022
Performance Marketing Trends That Will Define 2022 in Singapore
Performance Marketing Strategy is when ROI is calculated only when the visitor takes action on a marketing goal – either seeing the page, clicking on the ad, registering for a product or service, or buying it. It could also be based on lead generation. Some of the popular channels for Performance Marketing Strategy include Google […]
Read moreHow does this agency match to your business needs? Create a free account to find out