Jan 18, 2023
What You Need to Know About the Google E-A-T Update in 2023
In December 2022, Google announced that Google E-A-T (Expertise, Authoritativeness, and Trustworthiness) would be getting an extra E: Experience. This development is part of its updated Google search rater guidelines, shaping how content will be rated in the coming years. Here’s all you need to know about the Google E-A-T update and how you can... view more The post What You Need to Know About the Google E-A-T Update in 2023 appeared first on Ilfusion Creative.
Read moreJan 6, 2023
How to Use Google Search Essentials to Boost Your SEO Strategy this 2023
Google constantly makes improvements to its suite of tools and services, and among its latest updates is the rebranding of its Webmaster Guidelines to Google Search Essentials. The rebrand — or refresh as some sources phrase it — brings about new tools and guidelines that are beneficial for website owners, digital marketers, and SEO professionals... view more The post How to Use Google Search Essentials to Boost Your SEO Strategy this 2023 appeared first on Ilfusion Creative.
Read moreDec 15, 2022
How to Prepare Your Website for Google Analytics 4
Recently, Google announced that it will replace its Universal Analytics with its new Google Analytics 4 by July 1, 2023. With this news, you might be wondering how to prepare your website(s) for the switch. The good news is that the transition process isn’t too complicated. Here are some steps to get you started. But... view more The post How to Prepare Your Website for Google Analytics 4 appeared first on Ilfusion Creative.
Read moreDec 1, 2022
A Beginner’s Guide to Link Authority
The links that you use within your website and the websites linking back to your site are both incredibly important when it comes to ranking your website and maintaining its reputation. However, it’s confusing to know how to properly manage the link authority of your site. Fortunately, there are a few simple steps that you... view more The post A Beginner’s Guide to Link Authority appeared first on Ilfusion Creative.
Read moreNov 18, 2022
How to Do Marketing A/B Testing for Beginners
The outcome of your marketing strategy is dependent on various factors such as the product or service you are offering, your target audience, and of course, your marketing mix. However, one element that is often overlooked is testing. Testing allows you to try different marketing strategies and tactics to see what works best for your... view more The post How to Do Marketing A/B Testing for Beginners appeared first on Ilfusion Creative.
Read moreNov 3, 2022
5 External Linking Tips to Boost Your SEO Ranking
Links are an important ranking factor for any website, but external links are especially important for SEO. By building high-quality backlinks from other websites, you can improve your site’s search engine rankings and traffic. However, not all links are created equal. In order for a link to be valuable, it needs to be both relevant... view more The post 5 External Linking Tips to Boost Your SEO Ranking appeared first on Ilfusion Creative.
Read moreOct 19, 2022
Best Practices to Improve Your Site’s Crawl Budget
Search engines like Google use a number of programs and algorithms to understand all the content on the Internet. One of these is called “crawlers,” which are programs that scan websites, analyze their content, and index it in the search engine’s database. Each website has a “crawl budget,” which is the number of pages that... view more The post Best Practices to Improve Your Site’s Crawl Budget appeared first on Ilfusion Creative.
Read moreOct 7, 2022
What You Need to Know About Link Relevancy for SEO
Links are an essential part of search engine optimization. They help search engines understand your website and how it relates to other websites. But not all links are created equal. The quality and relevancy of your links are just as important as the quantity. For links to be effective, they need to be relevant to... view more The post What You Need to Know About Link Relevancy for SEO appeared first on Ilfusion Creative.
Read moreSep 21, 2022
How to Create an Effective Content Hierarchy for SEO
Writing relevant and high-quality content is one important aspect of search engine optimization (SEO), but there is one aspect that is often overlooked: content hierarchy. Content hierarchy refers to the structure of your content, and how it is organized on your website. Creating an effective content hierarchy can help search engines better understand and index... view more The post How to Create an Effective Content Hierarchy for SEO appeared first on Ilfusion Creative.
Read moreSep 8, 2022
A Beginner’s Guide to Competitive Research
As a brand, you can learn so much from other brands who are in the same industry. Although competition can be fierce, there’s always room to take inspiration from what others are doing. After all, competition breeds innovation and creativity. That’s where competitive research comes in. If you’re new to competitive research, or if you’re... view more The post A Beginner’s Guide to Competitive Research appeared first on Ilfusion Creative.
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