Nov 24, 2022
Two Brands, One Digital Strategy: Apps+ and Image+ Are Coming Together
It’s exciting times here at Image+ and Apps+ because we’re taking the plunge and merging into a single brand. This is a big moment for us, and we’re extremely proud to have reached this stage. Not only will the brand merge be a moment of opportunity for both sides of the business, we’re taking the […]
Read moreJun 30, 2022
How Google Ads Can Help Your Business
Google is everywhere. The search giant’s services are so ubiquitous, in fact, that it can be easy to take them for granted – or even overlook them! We all click on Google ads multiple times a week, but you should be seriously considering using them for your business, too. Don’t shrug and assume they’re not […]
Read moreJun 8, 2022
The Challenges of Developing Websites, Mobile Apps and Web Apps: A Comparison
We’ve discussed the various characteristics of websites, mobile apps and web apps. What they were for and their advantages, how they worked and why they might be best placed for particular applications. In this post, we want to go a little deeper – and consider what development implications the three different platforms might pose. These […]
Read moreMay 30, 2022
What is GA4? The New Google Analytics
Google Analytics is one of the most important – and powerful – tools in the arsenal of online businesses. In the digital realm data is king: knowing who is viewing what, how often, when and to what ends matters. Information gives you options: improve what is working, ditch what isn’t; aim more at the audiences […]
Read moreFeb 18, 2022
Does a Four Day Week Work?
Over the recent months there has been a lot of talk about introducing the 4 day week in the United Kingdom. All around the world more businesses are trialling and moving towards this new way of working. Working five days a week has been part of our lives for over a century. A four day […]
Read moreJan 26, 2022
Website, Web App or Mobile App? How To Choose The Best For Your Business
Websites, web apps and mobile apps are all – of course – key digital platforms for one business or another. As online activity increasingly dominates economic activity more generally, these platforms have become more and more important to the businesses that use them. It doesn’t follow, however, that every business will be best suited to […]
Read moreJan 22, 2022
Website Design Trends for 2022
Website design has trends: 2022 will be no different. We’ve written before about how important it is for web designers – and design agencies more widely – to “scan the horizon”, to understand what users are expecting in web design and how to meet those needs. Following every fad or fashion is a bad idea. […]
Read moreSep 27, 2021
Why Accessibility Is Important For Websites
An accessible website is not an optional extra; website accessibility should be central to every website and every web design project. Why is accessibility important for a website? No responsible architect or construction firm would erect a building today without considering accessibility. Wheelchair access is the obvious example of an important provision which was once […]
Read moreAug 27, 2021
How to choose the best 404 error page design for your website
Not all web design is glamorous. As beautiful as a website can be, some elements of any site can seem more workaday by comparison. But that doesn’t mean they are any less important – or require any less thought. Take the humble 404 error page. This is the website’s fall-back position, it’s a safety net: […]
Read moreJul 26, 2021
How To Design An Accessible Website – And Why It Matters
Designing and building a website is hard. We know that – and it’s why we recommend most businesses hire professionals to do it for them. There are a lot of variables to consider when embarking on a web development project, and it’s all too easy for an amateur to let one or two slide. Crucially, […]
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