Impact Marketing & Publi
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Dec 20, 2022
You Need to Deal with the Self-Fulfilling Prophecy of Recession
The new year is supposed to be a beacon of hope for brighter days and even a cosmic kick in the pants to do better and strive harder. So, what’s with all of this talk of recession? Economists have consistently been warning of an oncoming recession sometime in 2023 and into 2024. Their forecasts are […] The post You Need to Deal with the Self-Fulfilling Prophecy of Recession appeared first on IMPACT Marketing and Public Relations.
Read moreDec 19, 2022
Cheap Website Hosting Will Cost You a Fortune
Ho Ho … hosting… Sigh. Look, we hate to sound like a Grinch during the most wonderful time of the year. So, consider the following bit of web hosting advice an early holiday gift, not a cantankerous “get off my lawn” style groan. IMPACT WON’T WORK WITH CLIENTS WHO INSIST ON CHEAP WEBSITE HOSTING. (Guess […] The post Cheap Website Hosting Will Cost You a Fortune appeared first on IMPACT Marketing and Public Relations.
Read moreNov 21, 2022
What’s the Big Deal About Bounce Rates, Anyway?
Traditional thought regarding bounce rates is that they sound the alarm when a website isn’t working, whether as the result of irrelevant content or confusing functionality, or some other reason for low engagement. Defined as any session in which a user visits one page and then leaves your site without clicking through to a different […] The post What’s the Big Deal About Bounce Rates, Anyway? appeared first on IMPACT Marketing and Public Relations.
Read moreSep 30, 2022
How to Get More Google Reviews (The Right Way)
Getting Google reviews should be easy, right? After all, if you’ve provided great service, then your customers will be happy to leave a review. Unfortunately, it’s not always that simple. Research shows that customers who had a positive experience with a business would most likely leave a review if asked. The question is: would they […] The post How to Get More Google Reviews (The Right Way) appeared first on IMPACT Marketing and Public Relations.
Read moreAug 31, 2022
How Cat Condos Can Land You in the Doghouse with Google
Algorithm May Misinterpret Keywords and Restrict Your Ad Some people say cats are finicky. And maybe that’s true. But they don’t hold a candle to Google Ad policies. Boarding campaigns for several of our pet care clients have frequently been flagged by Google as “housing” ads. And here’s the litter-al scoop: It’s because they used […] The post How Cat Condos Can Land You in the Doghouse with Google appeared first on IMPACT Marketing and Public Relations.
Read moreAug 10, 2022
Don’t Ignore These 5 Words: ‘You’ve Received an Ownership Request’
Unfortunately, the opportunity for fraudulent activity continues to run rampant on the Internet. Like a good Scout, it’s best to always be prepared. Clients have come to us after receiving concerning emails in their inbox that someone is attempting to access their Google Business Profile (GBP). The emails come directly from Google, so they’re legitimate. […] The post Don’t Ignore These 5 Words: ‘You’ve Received an Ownership Request’ appeared first on IMPACT Marketing and Public Relations.
Read moreAug 1, 2022
Copyright Trolls Lurk Under a Bridge of Best Practices
Do you remember the tale of the Three Billy Goats Gruff? Neither do copyright trolls. They’re too busy busting business owners’ chops for inadvertent Internet offenses. But the titular goats – on a journey to greener pastures – were repeatedly tormented by a greedy monster lurking in the shadows under a bridge. Copyright trolls are […] The post Copyright Trolls Lurk Under a Bridge of Best Practices appeared first on IMPACT Marketing and Public Relations.
Read moreJun 29, 2022
Beware Google Verification Scams – and Be Vigilant
One of our long-term clients recently received a call from “Google” requesting that they verify the existence of their company to the tune of $99 just to show up in listings. At first, the correspondence appeared completely legit, complete with a verification text to our client’s cell phone. Our client was extremely hesitant though. After […] The post Beware Google Verification Scams – and Be Vigilant appeared first on IMPACT Marketing and Public Relations.
Read moreMay 16, 2022
The Most Important Marketing Tactic? Making Sure Your Website Stays ‘On’
What is the single most important marketing tactic you can do to help your business succeed? Keep your website from going dark! Believe it or not, we have clients who come to us and say, “Our website is down, and we don’t know why.” In too many cases, it’s because their web address (a.k.a. URL […] The post The Most Important Marketing Tactic? Making Sure Your Website Stays ‘On’ appeared first on IMPACT Marketing and Public Relations.
Read moreApr 28, 2022
What To Do If Your Google Ads Account Gets Suspended
If you have ever had a Google Ads account suspended, you know the fear, panic, and confusion that sets in when you see the message in your account. Why did this happen? How do we fix it? Who can we call? Will we ever be able to run ads again? Don’t panic. There is hope […] The post What To Do If Your Google Ads Account Gets Suspended appeared first on IMPACT Marketing and Public Relations.
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