Incredo
1 review
Incredo
1 review
Founded 2014 · Yerevan · https://www.incredo.co/
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION
REPUTATION MANAGEMENT
CONTENT MARKETING
COPYWRITING
CREATIVE STRATEGY
CAMPAIGN MANAGEMENT
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Selling software through content can be hard. How do you break down lines of code into scintillating copy, or get people to really care about what it is that your tool can do for their business? One simple answer: embrace the power of community in your content marketing strategy. Focusing on people stories is a surefire way to humanize your brand, and show customers actionable ways in which your tools will help them better their lives. Community content strategy can establish your brand as industry thought-leaders, and strengthen your brand reputation and reach. Use community content to dive below your product’s surface and show people what they could achieve with your platform.
Xero
Xero’s financial software is changing the world of accounting for countless small businesses and entrepreneurs. Xero’s software is all about the nuts and bolts of business: finance and money, but they soften their approach through the power of content.
September 15, 2017
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