Sep 13, 2022
Website Design. Is it art or is it science?
#image_1058645718 { width: 100%; } Most client engagements start one of two ways. Either a client needs a brand new website or they have website that just does not seem to be performing to expectations. For many people this is intended to be a very transactional conversation that goes something like this: Customer: I need a new website, how much will it cost? Me: What kind of a website? Customer: Well, I am not sure, you are the professional, but I am gathering quotes so I can make a decision. What do you think it would cost? Me:??? Clearly, we can provide a quote based upon simple metrics such as how many pages do you think you want? or How fast do you want it?. Even so, it does not get to the root of the question. WHY do you want a website? In most cases, what people are saying is that they want to grow their business, The assumption is then that a new website will do the trick. So in essence, what they are asking is “how much will it cost for me to grow my business?”. This is where many people get it wrong. Both web developers and customers alike are focused on the “what” rather than the “why”. After all, there are MANY (maybe most) people who have websites and it is not growing their business. In fact, I would estimate that if it is buried on the 5th page of Google it is not even being seen! Not a great way to grow your business, regardless of your website’s age. When the conversation above starts, I try to redirect it away from that what, to the why. #image_78386765 { width: 100%; } We need legitimacy Some customers just need a place on the web to send people that creates legitimacy. It is the more recent version of “hanging your shingle”. You just began your business and want to look to the outside like you are established and have been around for awhile. Often Lawyers, Accountants and other service providers trend towards these types of sites. We want online sales Other customers are have a great product or service and want to share it with the world. Whether they are selling an online subscription or a new widget, they see the internet as the ideal way to reach a whole new market that is not in their back yard. In many ways they are right. However, unless people can find their product, they are unfortunately not going to sell much, We Need Leads The last bucket of customers generally are folks that really want (or need) to grow their business. The assumption is that a new website or a replacement website will be a big boost in that effort. Good News: IT CAN HAPPEN! Bad News: It does not happen on its own. Businesses can have the most current, flashy and beautiful website but still have no leads. How can this be? Well, unfortunately, while Google cares a bit about your site, they really want to see two important things. 1: Do you have the basics set up to optimize your site for their search engine (Think SEO). 2: Is your content relevant, current and trustworthy. Sadly, many developers miss out on the first point and most customers miss out on the second. Websites are often not set up to be successful (even if they are beautiful). They are then not updated and kept current and interesting. Field of Dreams was a great movie. But “build it and they will come” is dead. Your website and online marketing need regular attention both technically and from a content perspective. These are the perfect balance of art and science that capture both customers (and Google’s) attention. Stay tuned to future posts for tips on making your site a business growth engine or Contact Us and we will be more than happy to discuss how we can help kick things into high gear, #section_1621163256 { padding-top: 30px; padding-bottom: 30px; } #section_1621163256 .ux-shape-divider--top svg { height: 150px; --divider-top-width: 100%; } #section_1621163256 .ux-shape-divider--bottom svg { height: 150px; --divider-width: 100%; } The post Website Design. Is it art or is it science? first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreFeb 9, 2018
My website is done. Right?
As a company that focuses on WordPress websites, customers frequently ask us when their website will be “done”, and for good reason. It is in many cases the manifestation of their dream. It could be the public face of their small business, their personal blog or even the online shop that they are going to... The post My website is done. Right? first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreJan 22, 2018
WordPress is great, relationships are better.
When Incyte Media was formed, it was primarily just a business opportunity. There seemed to be a lot of upside and the demand for WordPress development and support had never been greater. Over the past several years however, while still a business we have found something more meaningful in the work than the themes, plugins,... The post WordPress is great, relationships are better. first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreMay 22, 2015
Why your website should be mobile friendly
Ten years ago the thought of making a website mobile friendly was looked at as a luxury that simply cost more with little actual benefit. Now in 2015 the idea of a mobile friendly site has become a necessity. At first the high demand was being driven from the growing use of consumers accessing the... The post Why your website should be mobile friendly first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreMar 11, 2015
The Value of Google Analytics
How can Google analytics help you? Chances are in many ways, with all the updates and alterations made the new Google analytics essentially does everything except cook you breakfast. Adding Google analytics to your site is not only beneficial but very simple to do.Google analytics can be your business marketing pro with loads of features... The post The Value of Google Analytics first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreFeb 23, 2015
One Page or Traditional?
When creating a website you generally have two choices. It can be a traditional site which holds many different links and portals within the site itself. Or it can be what is becoming more and more popular which is a one page site. Why are people creating one page sites when they could have an... The post One Page or Traditional? first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreJan 28, 2015
The Importance of SEO/SEM
What is SEO? If you have a website or have talked about creating one, SEO and SEM are two things you’ve heard about before. What exactly are they? Let’s start with SEO, (Search Engine Optimization), which by direct definition is the process of affecting the visibility of a website or a web page in a... The post The Importance of SEO/SEM first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreNov 12, 2010
Here’s the Shortest Tutorial Ever on SEO (Search Engine Optimization)
Find keywords. Pick a list of words relevant to your business for SEO. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site. Put keywords... The post Here’s the Shortest Tutorial Ever on SEO (Search Engine Optimization) first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreOct 25, 2010
How to Research Keywords
Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you. You not only put valuable advertising dollars at risk, you also throw away all the time and energy you put into getting your site... The post How to Research Keywords first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
Read moreDec 1, 2008
Outdoors International
Outdoors International is in the business of connecting. They work hard to connect outfitters with hunters. We’re proud of the look and feel of the site and the features all have benefits for users and the use of current technology such as RSS is used effectively. http://www.gothunts.com See a review of Outdoors International here. The post Outdoors International first appeared on Spokane Website Development - Wordpress Help Spokane - Incyte Media.
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