We’ve had a few questions asking us the best way to check if analytics is installed on your website or not. You can use Google’s Tag Assistant to check which analytics tracking codes are present on your website (if any). Or if you’d rather, just drop us an email, call or chat (we’re on the chat window on our website from 9am to 8pm every weekday). We’ve also gone into more detail about this in our recent blog post about GA4 here: https://bit.ly/3sWaYsz #GA4 #GoogleAnalytics #GoogleTagManager #FAQ

Are you a small business that wants to stay up to date with the key social media days coming up in May 2021? 📅 Here’s a list that we prepared earlier! This covers the key dates during the first half of May! 👍 🚶‍♀️ 1st - National Walking Month starts 👔 1st - Workers Day 🗓️ 3rd - May Day ☀️ 3rd - National Sun Awareness Week starts 💙 3rd - Maternal Mental Health Week starts ⭐ 4th - Star Wars Day 😮‍💨 4th - Asthma Day 🛍️ 8th - Fairtrade Day 💙 10th - Mental Health Awareness Week Begins 🥕 10th National Vegetarian Week 😋 11th - National Eat When You Want Day 👩‍⚕️ 12th - Nurses Day ☪️ 12th - Eid al-Fitr* 🍹 13th - World Cocktail Day We have curated a list of dates for the entirety of 2021 as a PDF calendar which is available to download here: https://lnkd.in/e5CpznV *Dependent on moon sighting

We’ve been talking a lot about Google Analytics 4, but are you left feeling a little unsure about how analytics can be useful to your business? 🤔 Here are three of many insights that most website analytics products can provide on a basic level: 1. Referrals This allows you to clearly see where your visitors are coming from, which makes it super easy to work out which marketing channel is working best for you. 2. Most visited pages This report allows you to use the data you get from this feature means that you can see which pages are most visited by your users. Using this data, you can make edits to improve the user journey and conversion rate. 3. User demographics This allows you to clearly see where your users are accessing your website from geographically, as well as if they primarily use a desktop, tablet, or mobile device to access your site. Learn more about Google’s latest analytics product (GA4) and why we’re recommending that businesses switch this on as soon as they can: https://bit.ly/2PCz1hT #GoogleAnalytics4 #GA4 #Insights #Strategic

Eid Mubarak from the Insight team to all our wonderful clients and friends who are celebrating today! #HappyEid #EidMubarak2021 #Eid

Does thinking about Analytics make your head spin? Don’t worry, we’ve got your back! One of the first things we check on a new client’s website is if any analytics are installed. Since the introduction of GA4, we’re now recommending that businesses install both UA (Google’s current analytics product) and GA4 (a new analytics product) simultaneously. The chances are that UA may be the best platform to use for a few months yet, but you should still open your Google Analytics property to start pulling through the data. If you have any questions at all about this, just get in touch and we can help you out. We’ve detailed how and why to do this in our recent blog post about GA4 here: https://bit.ly/3wt0mUi #GA4 #GoogleAnalytics4 #Analytics