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Morocco

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We are a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. Our clients are medium-sized enterprises mostly based in the USA, Europe, and Australia. Our team members work from convenient locations around the world.Our mission is to:

This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation Why every online ecommerce shop must set up ecommerce reports? Its needs to understand how users interact with the products and services you sell through the funnel. Understanding [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/how-to-set-up-ga4-for-ecommerce/">How to Set Up GA4 for Ecommerce</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

Digital Analytics, Conversion Rate Optimization a

How to Set Up GA4 for Ecommerce

Hey guys, we are back again with another great conversion rate optimization result. When our CRO team was going through the heat-maps data in HotJar, they noticed most users of this Shopify store don`t see the main button at this step of the funnel, as it is below the fold.  Here are some screenshots: Desktop [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/12000-per-month-for-a-fashion-apparel-store-with-a-small-ux-change/">+$12,000 per month for a fashion apparel store with a small UX change</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

+$12,000 per month for a fashion apparel store with a small UX change

Conversion rate optimization (CRO) is often seen as the &#8220;holy grail&#8221; of online marketing. After all, what could be more important than getting more people to take the desired action on your website? However, CRO is not always as easy as it seems. There are a number of obstacles that can appear when you start [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/conversion-rate-optimization-common-obsatcles/">Why conversion optimization is not as easy, as it usually seems</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

Why conversion optimization is not as easy, as it usually seems

Hey, guys! Here are InsightWhales again, today we want to share with you another fresh case study where we were able to achieve +$13,860 of additional revenue. This case shows how important it is not only to have a good price but also to make it stand out by being really visible. This combined with [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/conversion-rate-optimization-ecommerce-revenue-uplift/">65% revenue uplift with re-design and new button mechanic URL</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

65% revenue uplift with re-design and new button mechanic URL

Hey, guys! Today we want to share with you some extraordinary results: +11 000 EUR of additional revenue we were able to achieve by testing a new banner to present (sale or some) the special offer on the homepage of the fashion store. You know that feeling when you see a SALE sign on the [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/ecommerce-conversion-rate-uplift-of-visits/">420% uplift of visits on the sale page &#8211; see how we did it</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

420% uplift of visits on the sale page – see how we did it

What&#8217;s up, guys? Today, I want to talk about how we increased our add-to-cart conversion rate by 14.5% for our sustainable fashion apparel brand and got them +2600 Euro monthly. Our client has a marketplace working primarily in Europe and selling different clothes and accessories for people who care about the world, as all the [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/conversion-rate-optimization-product-page-ui/">Small UI tweak equals 3000 USD in monthly revenue</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

Small UI tweak equals 3000 USD in monthly revenue

As the field of CRO continues to evolve, so do the skillsets of those who practice it. While there are many different aspects to conversion rate optimization, there are certain skills that are essential for any expert looking to help improve your website&#8217;s performance. Here are 5 skills every CRO expert should have: 1. An [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/conversion-rate-optimization-expert-skillset/">5 skills every CRO expert should have to give you desired results</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

5 skills every CRO expert should have to give you desired results

If you&#8217;re thinking about conversion rate optimization (CRO), you might be wondering how complex the process is. You might also have some misconceptions about what CRO entails. Here are three common myths about CRO: 1. CRO is easy Contrary to popular belief, CRO is not easy. The process requires a lot of analysis and experimentation [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/conversion-rate-optimization-myths/">3 common myths in conversion rate optimization</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

3 common myths in conversion rate optimization

This is a question that is asked from time to time and it can seem pretty straightforward for some people, who are deeply involved in conversion rate optimization. However, CRO newcomers do not often understand the difference between having a team rather than one person on board. Today we will break it down for you [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/conversion-rate-optimization-agency-vs-freelancer/">Why do you need an agency for conversion rate optimization?</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

Why do you need an agency for conversion rate optimization?

Can minor changes on the website bring great results in conversion rate optimization? For example, +199% conversion rate increase with a single test?&#160; How to improve a website conversion rate fast? Websites are constantly evolving and growing. As businesses strive to improve their online presence, they often overlook the small details that can produce a [&#8230;]
The post <a rel="nofollow" href="https://insightwhale.com/how-to-triple-your-conversion-rate-in-7-days/">How to Triple Your Conversion Rate in 7 Days with One Small Change</a> appeared first on <a rel="nofollow" href="https://insightwhale.com">Digital Analytics, Conversion Rate Optimization and Business Intelligence</a>.

How to Triple Your Conversion Rate in 7 Days with One Small Change

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"I really recommend working with InsightWhale if you are looking for someone with very strong skills, full CRO ownership, and a strategic vision you can rely on". 
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As an ecommerce owner who actively invests in sales growth and takes optimization seriously, take a note of this article:
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"Together, we have driven down costs, increased sales and brought more transparency to my organization," — says the new client review on working with our CEO, Tony Simonovsky ✨🏆✨

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"I worked with Tony on Conversion Optimization projects, and do strongly recommend to collaborate with him. His contribution was extremely valuable, and he provided insights that helped us a lot to improve our product." 
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