2021 Media Outlook

CPM Network Political Impact Analysis Update

This is updating the political situation and the advertising impact on the local cable marketplace that had initially been issued…

Vertical Marketing DRTV Trends During CV-19

The U.S. is now almost six months into the CV-19 pandemic, and while most people’s lifestyles have evolved and settled…

Update on DRTV effectiveness in COVID-19

With the U.S. now almost three months into the Coronavirus-mandated, national shutdown, restrictions on many businesses have begun to ease.…

Direct Response TV Effectiveness in COVID-19

The lifestyles of most U.S. consumers have undergone substantial and significant changes as a result of the Coronavirus pandemic and…

Television Industry Landscape Update

With the onset of the Coronavirus pandemic and the extreme lifestyle changes that have been imposed upon most of the…

The InterMedia Advertising 2020 Media Outlook

The InterMedia Advertising 2020 Primary Election Planning Guide

InterMedia Advertising and InterMedia Entertainment Announce George Foreman as Brand Ambassador for Choice Home Warranty

Los Angeles – (November 9, 2018) – InterMedia Advertising® and InterMedia Entertainment® (InterMedia) are pleased to announce retired boxer and…

Political White Paper – United States Midterm Elections 2018

By Grant Rosenquist Senior Vice President, Media Insight & Planning   EXECUTIVE SUMMARY   We’re only a few weeks away…