Influencer marketing has long evolved from a buzzword or fleeting trend within the digital marketing industry. With the market predicted to grow approximately $13.8 billion in 2021 alone, it was time for consumers to tap into a guide to work with. Until recently, that guide didn’t exist. Enter our exclusive Influencer Marketing partners, Stéphane Rogovsky, Founder & Director of R-Squared Agency and chairman of IAB SA Digital Influencer Marketing Committee and their pioneering Document On Definitions. Read more about how IAB SA has changed the Influencer Marketing game for good. https://loom.ly/SagHdUM

Today we say goodbye to Chene Schoeman, our fantastic Social Media Manager and office wisdom-giver. Chene, you taught us all so much about social media, the do's and don'ts, best practices, and (most importantly) what to avoid...you also always let us know when you had seen a dog (which makes a good day great!)You will be sorely missed, but the Inversion Team wishes you the best of luck on your new adventure!

There have always been concerns about the impact of social media on offline relationships. But, in 2021, people are returning to the intended use of the platforms: to feel connected. How can your brand harness this? Humanise your communications by providing intimate in-feed formats Offer a higher-quality connection between your brand and your audience Develop a niche space of like-minded people for your audience to join and connect with, like a closed Facebook group Don’t be afraid to be human - after all, your customers are! #socialmedia #influencermarketing #digitalmarketing #advertising

Inversion is #hiring! We’re on the lookout for a creative, experienced Front-End Developer/Designer to work in our Rondebosch office.  We are a fun, friendly, and hard-working team that doesn’t take life too seriously. If you meet the requirements below, hit us up on work@inversion.agency with your CV and tell us why you are what we need! We’re #hiring. Know anyone who might be interested?

Pop culture brings people together across generations. Today, pop culture and pop music are playing a much larger role in connecting people. How and why? The world has become a multi-platform, socially-distanced space with more fragmented media People are choosing shared social and musical experiences to connect and have fun - think Spotify or SoundCloud. Virtual and digital spaces are becoming more community-focused thanks to these apps In 2021, brands will need to become more comfortable with cross-channel experiences, and should use accessible media to bridge these channels. #digitalmediamarketing #popculture #digital spaces