Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term is "pre-defined," which means that you need to agree on what parameters make up the need to kick the subscribers to the curb. #EmailBestPractices #Emailsubscribers #emailengagement

It doesn't matter what type of franchise email marketer you are, only that you have influence or decision-making capabilities for your program. I want you to think about the second email that is sent to your subscribers and answer the following five questions: #FranchiseEmailMarketing #Emailmarketing #franchise

There comes a point in every ESP migration when it’s time…time to move everything over to that new email service provider. It’s a time of excitement as you look forward to the new platform. #ESPMigration #emailmarketing

You already know transactional emails get a much higher open rate than other marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. #BestPractices #emaildeliverability #transactional

It seems like you cannot go a quarter without hearing from a variety of vendors around their benchmark studies for email engagement. Typically, these studies are used as lead generation for their sales teams because we as marketers are obsessed...