Sep 21, 2016
AdTech, SchmadTech. What About Human Engagement and Experience in Advertising?
I am inspired by an article appearing in the September 15 edition of AdAge that defined the problem with all of our attention on making mobile advertising “efficient, effective, and affordable.” What ever happened to “beautiful” and “compelling?” We see dozens of articles daily about how Adblock Plus — just one of many digital ad-blocking […] The post AdTech, SchmadTech. What About Human Engagement and Experience in Advertising? appeared first on IridiumGroup.
Read moreAug 6, 2016
Getting Honest About Brands: Why Artisanal is the New Black
The corporate social responsibility game has come a long way in recent years. CSR is no longer relegated to cause marketing relationships or a feel-good commitment to sponsor a local 5K run for a charitable partner. In recent years, top-performing brands have recognized and capitalized on tremendous growth opportunities through making the cornerstones of their […] The post Getting Honest About Brands: Why Artisanal is the New Black appeared first on IridiumGroup.
Read moreJun 22, 2016
Optimized Content Marketing at Its Best
My work as a consultant always begins with an understanding of the overarching value proposition of the client organization: the reason for their being, their unique set of audiences, their key messages for those audiences, and the best channels and tools that work to reach those audiences and resonate most effectively. Before brands and websites […] The post Optimized Content Marketing at Its Best appeared first on IridiumGroup.
Read moreMay 17, 2016
That Pesky Strategy Thing
It’s always interesting to ask a marketer about the strategic plan for their company. The conversation is typically a rapid-fire dialog of digital activations and brand deployments until I utter those magic words: Strategic plan. At that point, very often, silence. It’s amazing how many companies don’t have them, or if they do, they don’t […] The post That Pesky Strategy Thing appeared first on IridiumGroup.
Read moreMay 9, 2016
Quick-Strike Conceptual Website Design
I continue to share case studies for clients and prospects that have asked for our preliminary thinking. I’m actually a big fan of these 30-day initiatives, since they allow our team an opportunity to present our best ideas and since they afford the client a simple, easy level of engagement — and a presentation of […] The post Quick-Strike Conceptual Website Design appeared first on IridiumGroup.
Read moreApr 27, 2016
Power of Video
Video is the future. All of our recent web redesign projects have included big, bold brand statements made via video — and not the tired corporate video that has been the staple of communications departments or shareholder relations programs. These days, powerful video expressions are taking the place of static marketing images as a way […] The post Power of Video appeared first on IridiumGroup.
Read moreApr 13, 2016
The Making of an Identity
None of us are a finished product. Most of the time, I’m still figuring out who I am at the heart of the matter — what I stand for, what I’m best at, to what and to whom I am best suited, and what means the most to me. This business of self-awareness isn’t easy. […] The post The Making of an Identity appeared first on IridiumGroup.
Read moreSep 28, 2015
Best-Practices: 3-D’s of Comprehensive Branding
I am proud to announce the release of a new branding whitepaper, Standardizing RFP’s: 3-D’s of Branding, available from IridiumGroup. A composite of the research and series of posts offered over the last few weeks, this best-practices document shares general guidelines for marketers and communications professionals who are tasked with developing RFP’s to send to […] The post Best-Practices: 3-D’s of Comprehensive Branding appeared first on IridiumGroup.
Read moreSep 16, 2015
3-D’s of Comprehensive Branding: Part III – Deployment
Note: Many thanks to Frank McGill and Gary Dolzall for their assistance in this Blog series. With the completion of Part I (Discovery) and Part II (Development) of this comprehensive branding process, the opportunities for the brand have been well researched, defined, explored and developed, and further vetted prior to any formal launch. It is […] The post 3-D’s of Comprehensive Branding: Part III – Deployment appeared first on IridiumGroup.
Read moreSep 10, 2015
3-D’s of Comprehensive Branding: Part II(b) – Development
The Part II(b) work component follows through on further design and creation of brand assets and builds on the strategic planning and messaging work completed in Part II(a). This design step is one that defined IridiumGroup since about 2000, when we embarked on a long series of branding projects, and marks our core competency in […] The post 3-D’s of Comprehensive Branding: Part II(b) – Development appeared first on IridiumGroup.
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