Effective marketing isn’t about telling your potential customers what you want to tell them - it’s about telling them what they’re ready to hear. More from our 2022 Wrap-Up session with ON24 at https://t.co/9PY2xP6dEW

#BudgetCuts don’t have to be terrible. Often they can be an opportunity to start new marketing plans with deep audience insights and better program planning. It all depends on how you go about making the cut: https://t.co/5qXN4aslx3

Learn more about Zeb Kahn in this month’s employee spotlight, from his experience before coming to Iron Horse to what fuels his passion as a Growth Marketing Associate! https://t.co/2esHIzHoEX

You can’t have #GrowthMarketing without these six core principles: 1. Be agile. 2. Create whole team alignment. 3. Get visibility into the full customer journey. 4. Be obsessed with customer delight. 5. Understand and use data. 6. Craft an omnichannel strategy.

4 Questions you need to ask any agency you’re considering working with: 1️⃣ How can we make better use of our martech stack? 2️⃣ How do you make sure your efforts align with our sales efforts? 3️⃣ What should we stop doing? 4️⃣ How will we define success? #digitalmarketing